SCOPE
The Digital Media Specialist will be responsible for coordinating all external advertising planning, scheduling, assets, and analytics tracking. They will also coordinate social media content planning, creation, and tracking.
The Digital Media Specialist will work closely with the marketing team, brand managers, and advertising partners to ensure that all campaigns, content, and projects are consistent with the company’s brand guidelines and marketing objectives.
This role requires an outgoing, enthusiastic, and ambitious team member who takes initiative, is passionate about marketing, wants to be creative, and contribute to marketing strategy. This position is primarily focused on content creation, planning, and coordination.
ACCOUNTABILITIES
- Develop and execute social media strategies across multiple brands and platforms.
- Collaborate with internal teams and external media partners to plan and execute advertising campaigns.
- Create and manage content for social media channels, collaborating with available marketing resources.
- Analyze data and report on the performance of advertising campaigns and social media platforms, utilizing Google Analytics and other social media analytics tools.
- Stay up to date with social media trends, advertising technologies, industry advertising channels and opportunities, and best practices.
- Ensure that all advertising and social media content is consistent with the company’s brand guidelines and marketing objectives.
- Manage advertising and social media budgets to ensure effective use of resources.
- Apply SEO strategies to increase the reach of marketing campaigns.
- Additional duties as assigned.
EDUCATION & EXPERIENCE
- Bachelor’s degree in marketing or related major (i.e. Journalism, English, Communications, etc.).
- Preferred 3-5 years’ experience in similar role(s) with social media and advertising coordination. Agency experience a plus.
SKILLS & CERTIFICATIONS
- Strong proficiency in Microsoft Office, Wordpress, Google Analytics, and social media platforms (LinkedIn, Twitter, Facebook, Hootsuite, SEMRush).
- HTML coding experience preferred.
- Experience with Search Engine Optimization (SEO) techniques.
- Strong organizational skills.
- Ability to prioritize and multi-task.
- Ability to work independently with minimal supervision.
- Strong written and verbal communication skills (writing samples may be requested).
