The marketing and communications coordinator is responsible for undertaking marketing, advertising, and PR activities across a number of events. This involves integrated marketing strategies including website maintenance and optimisation, social media marketing (including WeChat), as well as email marketing. Successful candidates for this role will also work closely with our PR and media partners (both Chinese and mainstream media), ticketing and venue partners to support the execution of marketing campaigns from a digital and offline perspective as well as ensuring that project marketing objectives are met according to schedule.
Our ideal candidate is someone who has:
1+ years’ experience working in a Marketing Coordinator role
Tertiary qualifications in Marketing, Communications or a related discipline (essential)
Prior experience in integrated marketing and advertising campaigns
Prior experience in SEO including backlinking and keywords (essential). Knowledge and expertise in Google AdWords preferred
Prior experience researching and creating marketing content for websites, EDM and social media accounts (in both English and Chinese)
Experience editing and building pages for websites as required
Proven experience in EDM using Mail Chimp (essential)
Experience assisting with maintaining marketing budgets and liaising with external contractors and vendors
Tech-savvy with great attention to detail
Excellent stakeholder management skills, enjoys working collaboratively with others
Proactive and eager to share innovative ideas with the team
Able to work outside normal business hours during peak periods to meet project deadlines
Proficiency in English and Mandarin Chinese (essential)
