About us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At Treasury Wine Estates, passion meets possibility. It’s where iconic wine brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride, and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.
Learn more about life at TWE and our renowned portfolio of global brands .
About the role
Join the Penfolds Global Marketing team in Melbourne as the Global Marketing Strategy Manager. Reporting to the Head of Brand Strategy, Planning & Global Activations, you'll play a pivotal role in shaping the future of one of the world's most iconic and innovative luxury wine brands. You'll lead strategic initiatives across brand, media, innovation and portfolio planning, partnering with senior global stakeholders to unlock growth opportunities and drive marketing excellence.
- Support the development and implementation of Penfolds' global brand strategy and annual brand plans.
- Lead strategic initiatives that drive long-term brand growth and marketing effectiveness.
- Develop and manage global media strategy and planning in partnership with regional teams and agency partners.
- Translate consumer, category and market insights into actionable business strategies.
- Drive portfolio and innovation strategy in collaboration with winemaking and NPD teams.
- Evaluate campaign performance, ROI and impact.
- Partner with senior stakeholders across marketing, commercial, finance and insights teams.
- Lead strategic projects designed to drive brand growth.
- Strengthen planning processes, governance frameworks, and ways of working across key marketing functions.
Monitor global luxury and wine market trends to inform future brand and portfolio decisions.
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Who we’re looking for
We're seeking a commercially minded marketing brand strategist with a passion for building iconic brands and turning insight into action. You'll bring:
- Extensive experience in brand, marketing, or portfolio strategy within a complex, consumer-led business.
- A minimum of 7-10 years in marketing with 3+ years in brand strategy.
- Proven success in developing long-term brand growth strategies and annual marketing plans.
- Strong portfolio planning, budget management, and new product development (NPD) experience.
- Experience translating consumer, market and commercial insights into strategic recommendations.
- Exceptional stakeholder management skills with the confidence to influence senior leaders.
- Strong commercial acumen and a data-driven approach to decision making.
- Experience leading complex projects from strategy development through implementation.
- Outstanding communication and presentation skills, including experience engaging senior leadership.
- Experience within luxury categories across one or more of: premium consumer goods, wine & spirits, hospitality or related industries - highly regarded.
A proactive, adaptable and curious mindset, with the ability to balance strategic thinking and hands-on delivery.
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Why you’ll love it here
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. At TWE we’re proud of our people, our brands, and the shared passion that brings us together. We offer a comprehensive global benefits program designed to support the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.
- We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
- Paid parental/partner leave
- TWE for Me Day – Take a day to celebrate your birthday, take a long weekend, spend time with friends and family, or simply switch off and relax at home - it is entirely up to you!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.
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Discover more about benefits at TWE here .
It takes all varietals!
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [email protected] , quoting the job title and reference number.
How to apply
We move fast at Treasury Wine Estates when we find the right fit, so, if this sounds like the role for you, don’t miss out and apply today!
