Join one of Australia and New Zealand’s largest retail groups - Accent Group. With a portfolio of over 850+ stores, 34 iconic brands (including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, The Athletes Foot, Sports Direct, Glue Store and Vans), and 30+ online platforms, we’re not just selling shoes - we’re shaping the future of retail. At Accent Group, we’re driven by innovation, passionate about people, and serious about creating standout career opportunities. Whether you’re starting your retail journey or looking to grow into leadership, you’ll be part of a culture that values individuality, rewards performance, and empowers you to make your mark (in your kicks of course!)
About the Role
We're looking for a Performance Marketing Specialist to join our Digital team and drive the performance of paid media campaigns across Hype DC, Platypus and Subtype.
Working closely with Marketing, eCommerce and CRM teams, you'll execute, optimise and report on campaigns across Google, Meta, TikTok and other digital channels. You'll use data and insights to maximise Return on Ad Spend (ROAS), drive online sales and deliver continued growth across our brands.
What You'll Be Doing
- Manage and optimise paid media campaigns across Google Ads, Meta, TikTok and other digital channels.
- Monitor campaign performance, budgets and bidding strategies to maximise ROAS and revenue.
- Align paid media activity with the eCommerce trade calendar, product launches and promotional campaigns.
- Analyse campaign performance using GA4 and Looker Studio, providing actionable insights and recommendations.
- Execute audience, creative and landing page testing to improve campaign performance.
- Partner with Marketing, CRM, eCommerce and external agencies to deliver best-in-class digital campaigns.
- Stay up to date with industry trends and identify opportunities to drive continuous improvement.
What You'll Bring
- 3+ years' experience in a Performance Marketing or Paid Media role.
- Hands-on experience with Google Ads, Meta Ads Manager and GA4.
- Experience managing campaign budgets and optimising performance against key commercial KPIs.
- Strong analytical skills with the ability to turn data into actionable insights.
- Excellent organisational, communication and stakeholder management skills.
- A collaborative mindset and passion for digital marketing.
Why Join Accent Group?
At Accent Group, you'll work across some of Australia's most recognised retail brands, including Hype DC, Platypus and Subtype, in a fast-paced and collaborative environment where innovation and digital growth are at the heart of what we do.
If you're passionate about digital marketing and ready to make an impact across leading retail brands, we'd love to hear from you. Apply now!
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
