Help get mindfulness into every Australian classroom
Mindful Meditation Australia is a registered not-for-profit charity working to make meditation and mindfulness available to every child in Australia. We build evidence-based programs for schools that give teachers and students practical tools to manage stress, hold attention, and build emotional resilience.
We're a small team in Cottesloe with programs running in schools across WA and beyond. This year we're launching Mindful Classroom, a complete video-based mindfulness curriculum for Years 1 to 6, and we want it in front of as many schools as we can reach.
That's the job.
THE ROLE
This role exists to grow the number of Australian schools running our programs.
You'll own the digital side of the Mindful Classroom launch: the paid search that captures teachers already looking for wellbeing resources, the email campaigns that reach principals and deputies directly, and the website that turns their interest into a trial or a booking.
This is education-sector marketing, not consumer wellness. Your audience is school leaders, wellbeing coordinators and classroom teachers. Decisions get made across a term, not a session. The work rewards someone who can think about a considered purchase cycle rather than an impulse buy.
There is no marketing team. You would be it.
You'll report to the General Manager, set your own priorities, and own the results. Nobody will hand you a brief each Monday.
That suits someone who wants to build an acquisition engine from scratch and be measured on whether it works.
WHAT YOU'LL BE DOING
Core focus
- Plan and run paid search and paid social (Google Ads, Meta) targeting school decision-makers, optimising against cost per qualified enquiry
- Build and send email campaigns to our school database through our CRM, including nurture sequences for schools at different stages of consideration
- Own launch marketing for Mindful Classroom, working with our video and curriculum team to turn program content into campaign assets
- Track and report on what's working (Google Analytics, Meta Pixel, CRM pipeline data) and make the call on where the next dollar goes
Also part of the role
- Improve organic search visibility for the terms teachers and school leaders actually use
- Keep our WordPress site current and converting, including campaign landing pages
- Maintain an active, credible presence on the social channels where educators spend time
- Watch what else is in the market and tell us what we should be doing differently
WHAT WE'RE LOOKING FOR
Essential
- Demonstrated experience running paid search and paid social with accountability for results, not just execution
- Hands-on skill with Google Ads and Meta Business Suite: audience setup, conversion tracking, budget management
- Comfort with analytics: you can look at a campaign, work out what the numbers are telling you, and change course
- The judgement to work without close supervision, set your own priorities, and tell us when we're wrong
- Strong written English, and copy that sounds like a person rather than a brochure
- Experience with email marketing platforms and list segmentation
Desirable
- Experience marketing to schools, education departments, or another considered B2B purchase
- Working knowledge of WordPress and the confidence to edit pages without breaking them
- SEO experience, particularly content-led organic growth
- Familiarity with monday.com or a comparable CRM
- A personal interest in mindfulness, education or mental health
We'd rather hear from someone excellent at most of these than adequate at all of them. If you're strong on paid acquisition and analytics, apply.
WHAT WE OFFER
- A meaningful mission: this work measurably improves the wellbeing of Australian children
- Full ownership of the marketing function, with the autonomy to make decisions and be judged on outcomes rather than hours
- A launch for your portfolio: a new national product taken to market from scratch, with results you can point to
- A small team where your work is visible, decisions get made in a day rather than a quarter, and nothing gets watered down by committee
- A front-row seat: you'll see the programs you market running in real classrooms, and hear back from the teachers using them
THE DETAILS
- Hours: Full time, 38 hours per week
- Location: Our Cottesloe office (WA 6011). This is an on-site role, four to five days a week, with occasional school visits
- Engagement: Ongoing permanent employment, with a six-month probation period and structured performance reviews
- Remuneration: $95,000 to $115,000 base plus 12% superannuation. Total package $106,400 to $128,800, depending on experience
- Reports to: General Manager
- Eligibility: Applicants must hold current Australian work rights
HOW TO APPLY
Send your CV and a short cover letter to [email protected]
In the letter, tell us about one campaign you ran: what you were trying to achieve, and what the numbers did. We're more interested in that than in a list of platforms.
Applications close 8 September 2026. We're reviewing as they arrive, so don't wait.
Mindful Meditation Australia welcomes applicants from all backgrounds. The role includes occasional school visits; a current WA Working with Children Check is desirable, and we'll support you to obtain one if needed.
Pay: $95,000.00 – $115,000.00 per year
Work Location: In person
