- Researching market conditions, participant needs, industry developments and competitor activities to identify market opportunities for ELEAH's existing and potential services.
- Collecting and analysing market information and data to identify trends, target markets, service demand and opportunities for business growth.
- Developing, coordinating and implementing marketing plans, objectives, strategies and programs to promote ELEAH and its services.
- Planning and coordinating advertising and promotional campaigns to increase awareness of ELEAH's services among NDIS participants, families, carers, referral partners and other relevant stakeholders.
- Advising management on marketing strategies, target markets, promotional activities, brand positioning and opportunities to strengthen ELEAH's market presence.
- Developing and implementing initiatives to maintain and strengthen ELEAH's brand identity and visibility across digital and traditional marketing channels.
- Creating, coordinating, scheduling and publishing engaging marketing content across ELEAH's website, social media platforms and other digital channels.
- Preparing and coordinating marketing collateral, including brochures, flyers, service guides, presentations, newsletters, digital advertisements, infographics and other promotional materials.
- Coordinating the production of marketing and advertising materials, including copywriting, graphic design, photography, video and digital content.
- Liaising with external marketing agencies, designers, website developers, printers and other service providers to coordinate marketing projects within agreed timelines and budgets.
- Undertaking research to identify opportunities to promote existing services and support the introduction and promotion of new services.
- Coordinating digital marketing activities, including website content, social media campaigns, email marketing and online advertising.
- Monitoring and analysing website, social media and digital marketing performance, including traffic, reach, engagement, enquiries, conversions and campaign results.
- Preparing marketing performance reports and providing recommendations to management based on market research, campaign results and digital analytics.
- Reviewing digital marketing performance and recommending improvements to website content, online visibility, search engine performance and digital campaigns.
- Coordinating community engagement, networking events, disability expos and other promotional activities to strengthen ELEAH's relationships with participants, families, Support Coordinators, Plan Managers, allied health professionals and other referral networks.
- Supporting the development and maintenance of relationships with community organisations, industry stakeholders and referral partners.
- Assisting with the preparation, coordination and monitoring of marketing budgets and expenditure.
- Ensuring ELEAH's branding, messaging and visual identity are consistently applied across marketing and communication materials.
- Collaborating with management and operational teams to ensure marketing activities accurately represent ELEAH's services, organisational objectives and values.
Pay: $79,423.00 – $85,000.00 per year
Work Location: In person
