Brand and Creative Manager
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Grade: Clerk 11/12 - $154,231 - $178,369 + superannuation and leave loading
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Employment Type: Ongoing Full-time
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Location: McKell, Haymarket, Sydney - flexible hybrid working arrangement on offer.
Use strong leadership to advocate for effective brand and positioning, while overseeing on-brand art and design in small campaigns that meets a brief. Foster a collaborative and creative team culture.
About the team
The Digital Channels and Creative Directorate (DCC) is part of the NSW Department of Customer Service (DCS). There are five teams that operate closely to execute communication activity similar to a creative agency model. Streams include social media, web, video production. DCC now includes the Portfolio’s Brand and Creative function. This creative yet strategic work is vital for our Agency Partners such as NSW Fair Trading, NSW Building Commission, Service NSW, Revenue NSW among others.
We pride ourselves on creating a culture of diversity, inclusion and belonging. We’re committed to a safe working environment where people are encouraged to contribute.
You will work closely with other creative and multi-disciplinary teams in the Brand, Digital and Communications branch such as Customer Marketing.
About the role
Digital Channels and Creative is a Directorate with a single view of activity across various creative disciplines. You will lead a team which includes brand officers and designers. The Manager role has a wide-ranging influence over the brand positioning of the Portfolio’s Agencies along with the development of small ad campaigns. The output will help drive communication recognition and saliency. You will be confident in your interpersonal skills and enjoy leading a team.
Your day-to-day tasks will be aligned closely with long term strategic communication objectives related to the brand identity of the Portfolio's products and services, and ensuring collateral is effective, understood and ultimately helps the community trust the DCS Portfolio.
A practical understanding and literacy in creative design and colour theory is mandatory.
An interest in emerging technology including brand and design contributions to social media, video formats, and the web is also important to this role.
To be successful in the role:
You will be passionate about the business objectives of our Agency partners and advance the role of brand management, brand elements and good design to achieve communication success.
Day to day, you will:
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Be a confident communicator able to influence, negotiate and make a case for effective brand management.
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Demonstrate a creative flair that ensures small campaigns or routine advertising is on-brand and consistent.
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Have a strong understanding of the NSW Masterbrand Framework and or a commitment to becoming expert in the model as part of your onboarding.
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Have a strong sense of prioritisation, working with stakeholders to triage brand and design work based on available resourcing and reasonable deadlines.
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Articulate and operationalise brand consistency and relevance, using guidelines that help our Agency partners gain awareness in online channels.
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Be a team player who champions and amplifying good brand outcomes rather than policing all brand breaches.
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Motive, engage and champion a team of varied creatives including brand officers and designers.
What we need from you
An up-to-date CV and a brief cover letter outlining how your skills and experience align to the role. If you have one, please provide the URL to an online and publicly accessible creative portfolio in your cover letter.
Closing Date: 10:00am Wednesday 19th August 2026
For enquiries relating to the role or the team please contact John Kerrison via
[email protected]. For enquiries relating to recruitment please contact Jess Tan via
[email protected].
Visit the Capability Application Tool to prepare for the recruitment process by accessing practice application and interview questions based on the focus capabilities listed in the role description.
A talent pool may be created as part of this recruitment process and will be valid for up to 18 months. The talent pool may be used to fill future ongoing or temporary vacancies of the same or similar role.
Careers at Department of Customer Service
A career at the Department of Customer Service (DCS) gives you the opportunity to help improve government services and be part of reform that benefits people across NSW. We are focused on delivering excellent customer service, digital transformation, and regulatory reform. Come join us and influence the future of our great state.
Belong in our diverse and inclusive workplace
The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.
You can view our full diversity and inclusion statement here.
We provide adjustments to the recruitment process for candidates, including individuals with disability. If you require an adjustment during the recruitment process, including alternate formats or have questions about the support available, please contact Talent Operations on 02 8276 8130 or
[email protected].
For more information, please visit
Information on some of the different types of disabilities
Information on adjustments available for the recruitment process
