The Brand Activation Manager – Visibilities is responsible for delivering impactful in-store visibility solutions across ANZ that bring global brand strategies to life at a local retailer level. The role focuses on developing and executing point-of-sale materials, displays, and activation assets that strengthen brand presence, improve shopper engagement, and support commercial outcomes.
This role acts as a key connector between global brand guidelines and local execution needs, working closely with commercial teams, retailers, and agencies to ensure solutions are both brand-aligned and commercially effective.
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Lead the end-to-end development of in-store visibility solutions across POS, displays, signage, catalogues, and activation assets, ensuring alignment with brand and category strategies
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Translate global shopper marketing (SBS) frameworks and brand guidelines into effective, locally relevant executions for ANZ retailers
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Deliver seasonal, tactical, and promotional visibility initiatives that support key trading periods and commercial objectives
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Partner with Commercial, Category, Supply Chain, and external agencies to design and execute visibility plans that drive business outcomes
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Contribute to annual and quarterly planning cycles (ABP and reviews) to embed visibility requirements and ensure early alignment
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Own the full project lifecycle for visibility assets, from concept development through to execution and delivery
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Leverage global assets, templates, and best practices to streamline execution and ensure consistency across the region
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Ensure all visibility materials are brand-compliant and accurately reflect product, portfolio, and campaign messaging
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Review and enhance display effectiveness by identifying opportunities to simplify designs and improve shopper impact
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Monitor competitor activity, market trends, and shopper behaviour to inform visibility strategies and execution priorities
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Develop retailer-specific visibility solutions that balance brand standards with commercial requirements and operational constraints
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Coordinate with supply chain, production, and commercial teams to ensure execution readiness, including prepack and logistics coordination
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Manage the rollout of product and portfolio updates across all visibility assets to maintain accuracy and relevance in market
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Drive efficiency initiatives by optimising display structures, materials, and production approaches to reduce complexity and cost
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Promote reuse and standardisation of visibility assets to improve scalability and reduce duplication of effort
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Provide proactive input into retail execution planning to ensure visibility solutions are integrated early and aligned with commercial strategy
Required Skills and Experience
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Degree or equivalent in Marketing, Business, or related field
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Experience in shopper marketing, brand activation, or in-store execution within FMCG/CPG environments
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Strong understanding of retail channels and point-of-sale execution
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Ability to manage multiple projects and stakeholders in a fast-paced environment
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Experience working with agencies and suppliers
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Strong communication, collaboration, and organisational skills
Preferred Skills and Experience
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Exposure to global brand frameworks and local adaptation
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Experience across multiple retail formats (e.g. grocery, pharmacy, specialty)
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Knowledge of display production or execution processes
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Strong commercial awareness and problem-solving capability
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Interest in retail marketing, activation, and brand building
Working Relationships
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Internal: Marketing Activation, Commercial, Category, Supply Chain, Finance, Global Marketing
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External: Creative agencies, production suppliers, display vendors, retail partners
Work Environment
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Based in our Sydney office, hybrid, Tuesday, Wednesday and Thursday in office. Supporting multiple categories and retail channels
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Fast-paced, collaborative environment with exposure to both local and global stakeholders
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Requires agility to manage planned activations and time-sensitive requests
