- Lead the future of automotive and EV brands.
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Build strategic OEM and industry partnerships.
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Drive brand growth and commercial performance.
Lead the Future of Automotive Innovation
We are seeking an exceptional General Manager to drive the growth, launch, positioning, and long-term success of ZEEKR Essendon as a premium vehicle brand destination.
This is a rare opportunity for a commercially focused leader who thrives on building premium EV brands, developing strategic partnerships, and identifying new growth opportunities. Working closely with the executive leadership team, you will play a key role in shaping the future direction of ZEEKR Essendon while delivering exceptional customer experiences and strong commercial outcomes.
About the Role
As General Manager you will support the rollout, positioning, and expansion of ZEEKR Essendon. You will work closely with ZEEKR representatives, leadership teams, customers, and commercial stakeholders to drive growth, strengthen brand presence, and execute strategic initiatives.
This role offers a unique blend of brand development, commercial strategy, business development, customer experience, and partnership management, making it ideal for a driven leader looking to leave a lasting impact on a growing business.
Key Responsibilities Brand & OEM Management
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Build and maintain strong working relationships with ZEEKR representatives and key OEM stakeholders.
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Support OEM compliance, reporting standards, and franchise requirements.
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Coordinate new model launches, OEM programs, and strategic brand initiatives.
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Assist in developing long-term ZEEKR Essendon infrastructure and brand positioning strategies.
Commercial Growth & Business Development
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Support the rollout and growth strategy of ZEEKR Essendon as a premium EV brand destination.
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Identify opportunities to strengthen market presence, customer engagement, and commercial performance.
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Develop commercial partnerships, fleet opportunities, and strategic business relationships.
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Engage with local businesses, organisations, and community networks to support ongoing brand growth.
Brand, Marketing & Customer Experience
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Coordinate launch events, activations, promotional campaigns, and community engagement initiatives.
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Work alongside internal and external marketing teams to ensure brand consistency and execution excellence.
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Support digital, social media, and customer engagement initiatives.
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Develop premium customer experience strategies aligned with ZEEKR Essendon’s brand positioning and EV ownership journey.
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Support EV customer education and ownership experience initiatives.
Leadership & Collaboration
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Work collaboratively with department leaders to ensure alignment across key business initiatives.
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Support accountability, communication, and execution across projects and growth initiatives.
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Contribute positively to a culture of professionalism, innovation, and continuous improvement.
About You
To be successful in this role, you will bring:
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Senior leadership experience in automotive, retail, franchised dealerships, OEM, or a related industry.
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Strong commercial acumen and a proven ability to drive business growth.
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Experience working with OEM partners and franchise operations.
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Exceptional stakeholder management and relationship-building skills.
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Strong strategic thinking, communication, and project execution capability.
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Experience leading marketing, brand, customer experience, or commercial initiatives.
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A passion for innovation, emerging technologies, and the future of mobility.
What's on Offer
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Executive leadership opportunity with significant influence and visibility.
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Opportunity to shape the future growth and market presence of ZEEKR Essendon.
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Direct exposure to OEM partners and industry-leading automotive brands.
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Dynamic, high-performing, and collaborative leadership team.
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Competitive executive remuneration package.
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Career-defining opportunity within a growing automotive organisation.
Apply Now
If you're a commercially driven leader who is passionate about building brands, developing strategic partnerships, and driving sustainable growth, we'd love to hear from you.
Apply today and help shape the future of automotive retail.
