Part-Time | 8–10 Hours Per Week | $35–$40 Per Hour | Sutherland Shire Based -Based - Monday's Tuesdays & Thursday's 10-3pm
We are looking for an experienced Meta Ads, CRM & Technical Performance Marketing Specialist to manage the technical marketing ecosystem across two growing brands.
This is a hands-on technical performance marketing role, not a general social media or content position.
You will be responsible for the complete customer acquisition and marketing technology journey:
Meta Ads → Tracking → Lead → CRM → Automation → Trial → Membership → Retention → Revenue
We require someone who can independently build, configure, integrate, troubleshoot, optimise and report on our paid advertising, CRM, tracking and automation systems.
Core Responsibilities
- Build, manage and optimise Meta Ads campaigns across Facebook and Instagram
- Manage campaign structure, audiences, retargeting and conversion optimisation
- Improve CPL, CPA, ROAS, CTR and conversion rates
- Manage Meta Business Manager, Ads Manager, Pixel, Events Manager and Conversion API
- Diagnose tracking, attribution, permissions, account and campaign delivery issues
- Manage and optimise GoHighLevel / CRM
- Build sophisticated CRM workflows, automations and customer journeys
- Build automated lead follow-up, trial conversion, membership, retention and reactivation sequences
- Build and troubleshoot Zapier integrations
- Work with Hapana and other systems to improve lead and customer data flows
- Build and optimise landing pages and conversion funnels
- Configure and interpret GA4 and conversion tracking
- Manage email and SMS automation
- Conduct A/B testing across audiences, creatives, offers and landing pages
- Analyse the full funnel from advertisement through to revenue
- Produce concise weekly reporting and recommendations
- Manage the overall marketing calendar across all channels
- Your performance is measured per week based on #Leads and conversion rate to Intros, memberships and packs
- Weekly Performance reports on Mondays
Secondary responsibilities include creating advertising copy, Canva assets and coordinating scheduled organic content where required.
Mandatory Technical Experience
Applicants must have:
- 5+ years’ hands-on Meta advertising experience
- 5+ years’ experience in performance/digital marketing
- 2+ years’ hands-on GoHighLevel /Hapana or comparable CRM experience
- Strong experience building complex CRM workflows and automations
- Strong working knowledge of Zapier
- Advanced Meta Ads Manager and Business Manager capability
- Strong knowledge of Meta Pixel, Events Manager, Conversion API and attribution
- Strong GA4, conversion tracking and analytics capability
- Experience troubleshooting integrations, data flows and tracking problems
- Experience building automated email and SMS customer journeys
- Proven ability to generate qualified leads, trials, memberships and measurable revenue
- Strong analytical and commercial decision-making skills
- Ability to work independently and take ownership of technical issues through to resolution
- Website management
- Canva design skills and 2 years of experience
- Social Media technical and scheduling
- Managing marketing calendar
- Managing APP platform troubleshooting for Gym Master
Meta Technical Support Experience
Strong experience resolving Meta platform issues is essential, including:
- Business Manager and ad accounts
- Account restrictions
- User and asset permissions
- Pixel and Events Manager
- Conversion tracking
- Conversion API
- Billing
- Campaign delivery
- Attribution and data discrepancies
Experience successfully accessing Meta support, partner support, Meta representatives or escalation channels is highly regarded.
Meta Certified Media Buying Professional or another current Meta Blueprint certification is also highly desirable.
Systems Experience
Experience with the following is highly regarded:
Meta Ads Manager | Meta Business Manager | GoHighLevel | Hapana | Zapier | GA4 | Meta Pixel | Conversion API | Canva | Email/SMS Automation | Canva
Experience within beauty, fitness, health and wellness, retail, membership, franchise or multi-location businesses will be highly regarded.
Proven Performance Required
Applicants should be prepared to provide genuine examples demonstrating:
- CPL, CPA and ROAS results
- Qualified lead generation
- Trial and membership conversion
- CRM workflows and automation builds
- GoHighLevel implementations
- Zapier integrations
- Meta Pixel/CAPI or tracking implementations
- Meta technical issues successfully diagnosed and resolved
- Landing page and funnel optimisation
- Revenue and customer acquisition improvements
What We Are Looking For
This role suits someone who is equally comfortable inside Meta Ads Manager, GoHighLevel, Zapier, Canva and Events Manager, Gym Master as they are analysing commercial performance.
You must be able to identify where a funnel is failing, determine whether the issue is advertising, tracking, integration, CRM automation, lead handling or conversion, and implement the solution.
Success will be measured by qualified leads, trials, memberships, CPA, customer acquisition cost, retention and revenue — not impressions or engagement.
Hours & Rate
8–10 hours per week
$35–$40 per hour including GST
Additional hours may become available as the businesses grow.
Location
Applicants must be Sydney-based and available to work in the office.
You must understand the Australian consumer market and be responsive during Australian business hours.
To Apply
Please provide:
- Years of Meta Ads experience
- Years of CRM/automation experience
- GoHighLevel, Zapier and Hapana experience
- Canva Design Experience
- Marketing Experience
- Social Media Experience
- Meta certification, if applicable
- Examples of campaigns with CPL, CPA, ROAS and conversion results
- Examples of CRM workflows and integrations you have built
- Examples of Meta Pixel, CAPI, GA4 or conversion tracking implementations
- Examples of technical Meta/account issues you have successfully resolved
- Relevant beauty, fitness, wellness, retail or membership experience
- Current availability
Pay: $240.00 – $320.00 per week
Benefits:
- Employee discount
- Gym membership
- Professional development assistance
- Work from home
Experience:
- Facebook advertising: 5 years (Required)
- CRM software: 2 years (Required)
- Canva: 2 years (Preferred)
- Email marketing: 2 years (Required)
- Social media marketing: 3 years (Preferred)
Work Authorisation:
Work Location: Hybrid remote in Engadine NSW 2233
