Critically, this role will evolve to a new normal: from supporting the team day-to-day, to increasingly working alongside AI agents across the media process. We will support this through a consistent learning and development program that empowers the individual to follow best-practice processes, use new tools responsibly, and contribute ideas for continuous improvement.
Support the implementation and day-to-day management of biddable media campaigns across relevant channels and platforms (primarily Search and Social), under the guidance of a Performance Manager.
Assist in using AI agents and tools across parts of the media process (e.g., QA checks, reporting inputs, audience/keyword research), following established guidance and controls.
Build campaigns accurately in platform (set-up, trafficking, tagging inputs, creative checks, naming conventions) in alignment with best-practice guidelines and established processes.
Support in-flight optimisation by completing checks and recommended changes (e.g., bids/budgets, audiences, keywords, creative rotation) as directed, and documenting what changed and why.
Collaborate with cross-functional teams (e.g., creative, analytics, account teams) to support timely delivery of campaign inputs and outputs.
Maintain accurate weekly/monthly reporting and dashboards, highlighting performance shifts, anomalies, and opportunities for improvement for review with your manager.
Start to understand tracking and measurement (pixels, CAPI, SDK/app measurement, tagging) and support basic checks; escalate issues and requirements to the Performance Manager / specialists as needed.
Support WIPs/QBRs by preparing extracts, charts and campaign summaries; contribute observations and questions, and build confidence presenting sections with support over time.
Contribute to team ways of working by sharing learnings, documenting steps, and supporting smoother delivery (e.g., checklists, templates, QA routines).
Assist with partner interactions (e.g., specs, troubleshooting, learning sessions) and stay across platform updates to support campaign quality and innovation.
