About the role:
ArcByte Pty Ltd is a leading software and web design company offering end-to-end digital marketing solutions, including social media marketing, email marketing, SEO, and custom website development. We partner with businesses to build powerful digital experiences that drive growth.
We are seeking a visionary Manager – Client Strategy & Digital Marketing to spearhead marketing strategies for both our internal brand and our diverse clientele. This role involves crafting result-oriented digital campaigns—spanning social media, email, SEO, and website design—that drive brand visibility, customer engagement, and revenue growth. The ideal candidate will be a strategic thinker with hands-on execution capabilities, adept at leading cross-functional teams, managing client relationships, and delivering measurable business outcomes through innovative digital solutions.
Roles and Responsibilities:
- Develop and present customized digital marketing strategies that align with client branding objectives, driving measurable improvements in sales and revenue.
- Support client business growth by delivering regular performance insights, data-driven recommendations, and strategic course corrections based on target metrics.
- Conduct ongoing market research to identify emerging trends, customer behavior patterns, and competitor activities, translating findings into actionable marketing plans.
- Design and execute localized and niche marketing campaigns (social media, email, SEO, content), ensuring timely delivery and alignment with client goals.
- Lead post-campaign performance reviews to analyze results, capture learnings, and implement process enhancements for future initiatives.
- Identify and pursue new business opportunities, expanding the client portfolio and deepening existing relationships through upselling and cross-selling digital services.
- Provide expert advisory on digital marketing levers—including social media strategy, email automation, SEO, and analytics—to help clients achieve competitive advantage.
- Monitor campaign KPIs rigorously and prepare comprehensive performance dashboards with actionable insights to guide future marketing decisions.
- Collaborate closely with internal teams (design, development, sales) and external stakeholders to develop cohesive strategies aligned with business objectives.
- Build, mentor, and lead a cross-functional team of content writers, SEO specialists, graphic designers, and web designers, while actively participating in recruitment and talent development.
Skills and Qualifications:
- Relevant formal qualifications preferred not mandatory.
- Minimum of 5 years of relevant experience required. Candidates with exposure to multiple domains is desired.
- Must have exposure to digital marketing as well as conventional marketing.
- Strong leadership and people management capabilities, with experience in recruiting and building teams.
- Analytical mindset with the ability to translate data into compelling business narratives.
Pay: $80,000.00 – $100,000.00 per year
Work Location: In person
