At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. We aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit.
As part of our team, you’ll join a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy. Together, we create moments that last a lifetime. The IRONMAN Group is the world's largest operator of mass participation sports, delivering over 200+ events a year across 55+ countries thanks to a passionate global team. For more information, visit www.ironman.com/about-ironman-group.
We are seeking a highly motivated individual for the temporary position of Assistant Store Manager reporting to the Senior Manager, Merchandise based in our Melbourne office.
The Opportunity:
The Assistant Store Manager is responsible for overseeing the setup and delivery of event merchandise stores at various events across the region. This role involves managing on-site merchandise resources, ensuring excellent customer service, and maintaining inventory control. The successful candidate will be able to enhance athlete experience, meet sales/profitability goals and manage tasks and staff effectively.
Key Responsibilities:
- Support assigned events, including budget management, invoice submission, store setup, store hours, sales tax, trailer pack down, equipment rentals, and documentation for senior management review.
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Support stores within assigned brands, including trailer movements, store oversight, load plans, signage, fixture purchasing, supply maintenance, and equipment rentals
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Drive store sales through visual merchandising, customer-first service, and strong product knowledge.
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Maintain a visually appealing store environment with appropriate housekeeping standards and product levels.
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Promote excellent customer service by ensuring the team greets and assists customers and handles inquiries and complaints professionally.
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Recruit, hire, and train temporary on-site staff, including managing paperwork and payroll documentation.
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Work closely with the Marketing team to develop on-site merchandise strategies that drive sales.
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Work closely with the Operations team on event planning, including store location and size, venue layout and flow, and logistics needs to support successful event delivery.
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Execute store setup, including fixture build-out and product placement.
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Operate the POS system and liaise with retail planning and technical support teams.
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Handle cash, deposits, and end-of-day reconciliation, liaising with the Finance team as required.
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Achieve shrink goals through product checks, cycle counting, and loss prevention practices.
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Prepare detailed event store debriefs for post-event recap meetings.
Culture:
- Contribute to a positive, inclusive, and respectful team environment by demonstrating professionalism, accountability, and collaboration in all interactions.
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Embrace IRONMAN’s BE ICONIC mindset by bringing an athlete-first perspective, taking ownership of work, and showing pride in delivering exceptional experiences.
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Communicate openly and constructively with teammates and cross-functional partners to support efficient execution and problem solving.
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Demonstrate adaptability and a continuous improvement mindset, learning from each event and contributing ideas to improve processes and experiences.
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Act as a culture carrier onsite and offsite, recognizing that individual behaviors directly shape the athlete, volunteer, and team experience.
Qualifications & Experience:
- Retail or customer service experience (part-time or full-time work experience) and experience in the apparel industry and/or event industry would be advantageous.
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Proficient in Microsoft Office, particularly Excel.
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Strong organisational skills, time management, and attention to detail, with the ability to multitask in a fast-paced environment while maintaining high-quality results.
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Strong coaching and people management skills.
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Strong interpersonal skills and a high level of integrity.
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Energetic, personable and loves being part of a team.
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Results-driven with a strong performance focus.
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Must have a current valid driver’s licence and passport.
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Current First Aid Certificate, valid Working with Children Check (or ability to obtain one).
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A high-risk work licence is advantageous.
Physical & Equipment Requirements:
- Ability to safely operate or oversee the use of specialized event equipment, including: Heavy machinery, Forklifts, Trucks
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Ability to move, position, transport, and install materials and equipment
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Perform manual handling tasks, including bending, stooping, twisting, and reaching, associated with event setup, breakdown, and onsite operations.
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Ability to stay stationary and/or move around the event site for extended periods of time, including during long event days, outdoor conditions, and uneven surfaces.
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Ability to work in a variety of environments, including indoor and outdoor venues, and in varying weather conditions.
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Ability to operate or assist with basic event equipment and tools as required for the role.
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Extended work days and travel will be required whilst attending assigned onsite events.
We are an equal opportunity employer. We consider all qualified applicants without regard to any protected characteristic under applicable law. We also provide reasonable accommodations to qualified individuals with disabilities throughout the hiring process and employment in accordance with applicable law.
The above job description is not intended to be an “all inclusive” list of duties, responsibilities, skill and abilities, required to do the job. Rather, it is intended only to describe the general nature of the job and is a reasonable representation of its activities. Duties and responsibilities may evolve over time.
