Join Henkel and play a pivotal leadership role within the Consumer Brands business as the Shopper Marketing Manager ANZ. In this influential role, you will drive category and brand growth by developing and embedding a holistic consumer and shopper strategy across all retail touchpoints. Working at the intersection of Marketing, Category and Sales, you will ensure Henkel's brands connect with consumers while delivering exceptional in-store and omnichannel execution at the point of purchase.
Partnering closely with Marketing Managers, you will translate brand strategy into compelling shopper activation plans that align with brand equity, communication platforms and innovation priorities. Using consumer insights, data and commercial acumen, you will define strategic activation frameworks, guide investment decisions and deliver best-in-class retail execution that drives measurable business outcomes across an evolving omnichannel landscape.
- This role provides responsibility across Australia and New Zealand and exposure to diverse retail environments and stakeholders.
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Partner with Marketing Managers to develop integrated consumer and shopper strategies that deliver consistent brand experiences across media, retail and digital channels.
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Lead the annual Shopper Marketing strategy, activation roadmap and shopper activation calendar, aligned to category and commercial priorities.
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Translate category and brand strategies into shopper activation frameworks using consumer, shopper and path-to-purchase insights.
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Act as the strategic link between Marketing and Sales, driving aligned go-to-market plans, innovation launches and execution excellence.
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Facilitate internal and customer planning workshops to identify growth opportunities and strengthen collaborative partnerships.
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Define shopper marketing investment priorities and manage the budget to maximise brand impact and commercial outcomes.
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Develop insight-led retail activation, POS and omnichannel solutions that bring brand strategies to life and enhance the shopper experience.
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Lead agency partners, embed a test-and-learn approach through post-campaign evaluation and ROI analysis, and drive continuous improvement in shopper marketing effectiveness.
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Success will be measured through activation effectiveness, retailer engagement, brand growth and return on shopper marketing investment.
- Tertiary qualification in Marketing, Business or a related discipline.
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5+ years' experience in Marketing, Shopper Marketing, Category Management or related commercial roles.
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Demonstrated ability to translate consumer and shopper insights into effective commercial strategies and activation plans.
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Strong commercial acumen with experience managing budgets and delivering measurable return on investment.
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Proven ability to build relationships, influence stakeholders and collaborate effectively within a cross-functional, matrix environment.
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Experience partnering with Sales teams and retail customers to develop commercially effective shopper activation programs.
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Excellent communication, presentation and stakeholder engagement skills.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
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Diverse national and international growth opportunities
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Global wellbeing standards with health and preventive care programs
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Gender-neutral parental leave for a minimum of 8 weeks
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Employee Share Plan with voluntary investment and Henkel matching shares
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Flexible Public Holidays
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Company Products Allocation
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
