About the Role
As CRM Marketing Lead, you’ll be responsible for delivering the customer engagement strategy through data‑led profiling, segmentation and campaign execution.
Working closely with the wider Customer Engagement team, you’ll play a key role in planning and delivering customer communications aligned to key sporting and racing events. You’ll optimise campaigns across the customer lifecycle, ensuring timely, relevant and engaging experiences that drive customer engagement and retention.
You’ll take ownership of campaign scheduling, segmentation, automation and performance reporting. You will oversee the management of the generosities budget, ensuring campaigns are delivered effectively and in line with business objectives.
The role operates within a strong regulatory framework and requires careful consideration of Responsible Wagering principles and compliance obligations across all customer engagement activity.
Key Accountabilities
Customer Engagement & Retention
Campaign Delivery & Optimisation
Technology & Data Governance
Risk, Compliance & Financial Management
