ROLE PURPOSE
The Field Boutique Leader is a hands-on, state-based leadership role responsible for supporting multiple boutiques through in-store presence, leadership coverage, and performance uplift.
Acting as a floating Store Manager, this role steps into boutiques during key periods including vacancies, leave coverage, new store openings, or performance challenges. The Field Boutique Leader takes full ownership of store operations when required, while also coaching and developing teams to drive sales, customer experience, and operational excellence.
This role plays a critical part in maintaining consistency across boutiques and strengthening team capability across the state.
BEHAVIOURS ALIGNED TO THE SHEIKE WAY
STAY CURIOUS
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Seeks to understand store performance by being present in boutiques and observing firsthand
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Adapts approach to suit different teams and store environments
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Continuously looks for ways to improve team capability and results
SPARK CONNECTION
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Builds trust quickly with new teams through authentic, positive leadership
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Communicates clearly and confidently to drive alignment and engagement
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Creates a supportive and motivating environment wherever they step in
SHAPE TOMORROW
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Approaches each store placement as an opportunity to create impact and stability
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Leads by example, setting the standard for performance and behaviour
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Strengthens teams to ensure ongoing success beyond their time in store
KEY RESPONSIBILITIES
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Step into boutiques as acting Store Manager when required, taking full ownership of store operations
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Provide leadership coverage during leave, vacancies, new store openings, and peak trading periods
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Drive sales performance and customer experience across all supported boutiques
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Lead, coach, and develop boutique teams to uplift capability and engagement
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Analyse store performance and implement practical, in-store strategies to improve results
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Ensure strong execution of visual merchandising, stock management, and operational standards
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Manage rosters and wages with a commercial and performance-driven mindset
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Support recruitment, onboarding, and team development across boutiques
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Build strong relationships with Area Boutique Leaders and State Leaders to ensure alignment
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Maintain consistency in SHEIKE standards, policies, and ways of working across all locations
PERFORMANCE IS MEASURED ON:
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Achievement of sales, wage, and KPI targets across supported boutiques
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Effectiveness of leadership when stepping into stores (team engagement, stability, results)
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Improvements in store performance following support or intervention
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Quality of team development, coaching, and succession readiness
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Consistency of operational execution and compliance across locations
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Feedback from Area and State Leaders on collaboration and impact
KEY CAPABILITIES & SKILLS
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Proven experience as a Store Manager within a retail or fashion environment
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Multi-site or cluster experience preferred, or readiness to step into a multi-site role
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Strong commercial acumen with the ability to drive performance through KPIs
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Hands-on leadership style with the ability to step into new teams and environments quickly
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Strong coaching and team development capability
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Excellent communication and stakeholder management skills
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Highly adaptable, proactive, and solutions-focused
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Strong understanding of retail operations, including stock management and loss prevention
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Flexibility to travel regularly across the state
