The E-commerce Strategist at DotCollective acts as the bridge between marketing, e-commerce technology, customer experience, and business strategy.
They drive measurable growth for our clients across traffic, conversion, retention, and customer lifetime value by developing insight-led strategies that align brand, experience, and commercial goals.
This role elevates clients beyond “just a website build” by turning DotCollective’s design, UX, development and optimisation capabilities into long-term digital outcomes - supporting our ethos of openness, collaboration, no hierarchy, and shared ownership.
Requirements
Core Responsibilities
E-commerce Strategy & Roadmapping
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Develop short and long-term commerce strategies aligned to client goals, budgets, and maturity.
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Build quarterly and annual roadmaps grounded in data, customer behaviour, and commercial priorities.
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Identify growth opportunities across acquisition, onsite experience, conversion, retention, and loyalty.
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Benchmark performance using Shopify, GA, industry standards, and market trends.
Performance, Analytics & Insights
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Analyse customer behaviour, funnel performance, product performance, merchandising, and attribution.
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Diagnose issues such as high bounce, drop-offs, search inefficiencies, or cart abandonment.
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Create insight decks, recommendations and prioritised action lists for clients and internal teams.
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Pull, cleanse and analyse data from a variety of different sources.
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Lead experimentation through A/B testing frameworks and ongoing optimisation loops.
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Manage qualitative and quantitative research projects on an ad hoc basis as required.
SEO & Organic Performance (Migration & Governance Focus)
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Provide high-level SEO oversight during website and platform migrations to protect organic performance and search equity.
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Lead SEO migration planning, including:
- URL and information architecture reviews
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Redirect strategy and mapping (old new)
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Content and metadata alignment during replatforming
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Ensure Shopify themes, templates, and CMS structures support core technical SEO fundamentals (crawlability, performance, indexing, schema readiness).
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Conduct post-launch SEO health checks and reporting, identifying:
- Organic traffic movement
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Indexing and crawl issues
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Redirect integrity and errors
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Structural or performance-related risks
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Produce clear migration and post-launch reports for clients and internal teams, outlining impacts, risks, and recommended next steps.
CX & UX Performance Optimisation
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Improve onsite customer journeys across the full funnel (homepage PLP PDP cart checkout).
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Collaborate with UX designers to uplift navigation, product discovery, content hierarchy and user flows.
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Develop hypotheses for testing and conversion opportunities informed by heatmaps, session recordings and analytics.
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Champion frictionless, accessible, and brand-aligned experiences at every touchpoint.
Shopify Platform & Martech Integration
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Recommend the right Shopify apps, tools, and integrations to support scalability and operational efficiency.
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Work closely with developers and Delivery Leads to ensure features align with strategy and business outcomes.
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Provide strategic input on CMS structure, content models, tagging, merchandising and automation workflows.
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Stay across Shopify updates, partner ecosystem innovations, and emerging ecommerce capabilities.
Collaboration, Delivery & Client Partnership
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Work hand-in-hand with designers, developers and delivery leads to drive strategy through execution.
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Facilitate discovery workshops (QBRs, roadmapping) that unlock clarity and alignment.
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Present insights and strategy recommendations to stakeholders with confidence and clarity.
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Assist with productising key service offerings
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Build strong, trusted relationships with clients through transparency, guidance, and proactive leadership.
What You’ll Bring
Strategic & Analytical
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Strong ability to interpret data and translate insight into strategy.
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Ability to identify patterns, commercial opportunities, and customer pain points.
E-commerce Expertise
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Deep understanding of Shopify, Shopify Plus features, apps, checkout extensibility.
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Knowledge of merchandising, product taxonomy, fulfilment logic, and e-commerce operations.
Marketing Knowledge
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SEO (technical + content), SEM, paid social, email, retention, CRO.
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Understanding of attribution, PPC fundamentals, and omnichannel strategies.
CX & UX Mindset
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User-centric thinker with ability to simplify complexity.
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Familiar with UX flows, IA, wireframes and experimentation.
Tools & Platforms
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Shopify Admin + Analytics
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Google Analytics 4
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Search Console, Screaming Frog, SEO tools
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Klaviyo or other ESPs
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Heatmap/session tools (Hotjar, Clarity)
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A/B testing platforms
Collaboration & Communication
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Strong presenter, facilitator, and storyteller.
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Ability to lead cross-functional teams and influence decisions without hierarchy.
Benefits
Working Model
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Full-time, permanent role within a dedicated squad
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Hybrid / remote-first with in-person collaboration as required
Why work with us?
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Flexibility & Autonomy: We trust our team to work in ways that suit them best - outcomes matter most.
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Career Growth: Shape the future of eCommerce and grow your expertise within a forward-thinking team.
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Engaging Work: Work on exciting projects for some of the biggest names in retail, solving real-world challenges.
