The future is full of potential, and Mirvac is poised to shape it.
Our brand stands for more than just property development we are committed to creating enduring value by reimagining work, life, commerce, and community. With courage and imagination, we’re curating the future of Australia’s urban landscapes, creating places that foster connection, sustainability, and innovation.
Join us as we work towards building the imagine nation.
Our opportunity
The Assistant Marketing Manager will assist the Marketing Manager in the curation of the asset experience at Orion Springfield Central making it a more desired destination for customers and the community, a high-value commercial opportunity for our partners, and driving the asset performance.
As the Assistant Marketing Manager you will:
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Championing the needs and expectations of our customers;
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Curating an exceptional and locally distinctive customer experience;
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Delivering experiential programs, events and activations;
- Assisting with the development and delivery of the strategic marketing direction for the asset;
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Unlocking partnering and new commercial opportunities through active business development
Key responsibilities:
- Champion the customer and community through all aspects of the planning, decision making and operations, including assisting to deliver the asset’s Community Charter and Stakeholder Communications Management Plan.
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Support the positioning of the asset experience to ensure a clearly understood value proposition and Experience Vision.
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Actively collaborate with the asset team to ensure the asset’s offer and experience delivers against the agreed vision.
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Ensure a unique and locally specific Place DNA that is expressed through all aspects of the experience to foster its distinct local character and local appeal.
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Own the guest journeys to ensure the easiest, best and most enjoyable experiences at every touchpoint.
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Assist to develop and implement innovative multi-channel programs and activations that drive increased traffic enhance the guest experience and create opportunities for brand partners to engage effectively with key audience groups.
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Assist to develop strategic community and brand partnerships, in conjunction with Commercial Partnerships team, to enable the experience vision.
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Support the generation of new revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property.
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Assist in the development and execution of the annual marketing plan which supports National Marketing objectives, strategically utilises all platform programs, and positively impacts the asset’s core traffic, sales, financial and market share objectives.
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Assist in the active management of the Marketing Budget including continuous monitoring of POs and spending, timely processing of payments, monthly forecasting and ROI analysis to maximising marketing dollars.
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Assist in the flawless delivery of all brand and national programs at the local level to optimise engagement from customers, community and partners.
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Coordinate all visual merchandising, signage and advertising programs to the highest standards of creativity and presentation and in line with the asset positioning and Place DNA.
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Promote extension opportunities and securing participation to drive sales and enhance activations and events.
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Manage all digital channels including website, social media and email marketing, with focus on driving social media engagement, email subscribers and an increase in data collection.
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Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the asset team as required.
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Proactively engaging with industry bodies, and emerging industry concepts and trends.
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Work collaboratively within your team and across Mirvac divisions and sharing learnings with employees and leveraging their experience.
What you’ll bring:
- Minimum 2 years experience in a marketing role with at least 12 months management experience
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Experience in delivering innovative multi-channel experiences and activations desirable
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Experience managing digital channels including website, social media and email marketing desirable
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Experience in business development and/ or brand partnerships is desirable
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Tertiary Certification in Marketing, Business, Customer Experience or similar
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High level of IT proficiency e.g. Microsoft Office package
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An innovator with the ability to think outside the box
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A customer and guest-centric focus with a strong understanding of the local community and trade area;
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Exceptional eye for styling, presentation and visual merchandising
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A proactive and self-motivated approach with the ability to solve problems, improve system and procedural efficiency and effectiveness, and resolve issues as they arise
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A team player attitude with the willingness to be flexible
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Ability to think strategically, adapt to change, deal with ambiguity and complexity
All of these attributes are preferred, if you think you may be the right fit for the role please still apply.
