Credera empowers the world's leading brands to navigate the complexities of data, technology, and marketing. As the global consultancy embedded within Omnicom's creative and media scale, we bridge marketing ambition and technical execution to accelerate growth and build transformations that last.
The Architect (MAP/Braze) defines and delivers Braze-led marketing automation and customer engagement solutions that connect strategy, data, channels, and delivery. The role combines strategic advisory with hands-on architecture across MAPs, CDPs, CRM, digital channels, and the wider martech ecosystem, with Braze as the primary focus.
Job Duties:
Client advisory and MAP strategy
- Advise clients on MAP strategy, governance, operating models, and lifecycle marketing roadmaps.
- Facilitate discovery across journeys, campaign operations, data flows, channels, consent, and technology constraints.
- Translate business goals and customer journeys into practical solution designs.
- Assess Braze, other MAPs, CDPs, CRM, analytics, and channel platforms for fit, gaps, and scalability.
Braze solution design and architecture
- Design end-to-end MAP architectures across Canvas, Campaigns, Segments, user profiles, events, attributes, audiences, and channels.
- Define data models, event taxonomy, identity, subscription/preference models, experimentation, and reporting patterns.
- Specify integrations with CDP, CRM, web, mobile app, data warehouse, analytics, CMS, and other engagement tools.
- Produce clear architecture artefacts, journey blueprints, data/event specifications, and implementation guidance.
Delivery leadership and implementation guidance
- Guide delivery teams through Braze configuration, integration, testing, release, and optimisation.
- Provide hands-on design input across Canvas and campaign architecture, channel setup, APIs, SDKs, data modelling, and QA.
- Identify risks such as data readiness, consent, identity gaps, channel dependencies, platform limits, and operational change impacts.
Stakeholder alignment
- Translate between marketing, product, data, engineering, and technical delivery teams.
- Align journey orchestration, experimentation, preferences, reporting, and data usage with Braze capabilities.
- Help clients move from fragmented channel operations to integrated, data-driven customer engagement.
Pre-sales and capability development
- Support proposals, estimates, solution shaping, Braze assessments, and MAP strategy engagements.
- Develop reusable Braze/MAP patterns, reference architectures, QA approaches, data standards, and accelerators.
- Mentor consultants and stay current on Braze releases, certifications, MAP trends, privacy, and AI-enabled personalisation.
Qualifications
Braze and MAP platform expertise
- Deep technical expertise in Braze and strong experience in marketing automation or journey orchestration architecture.
- Strong understanding of Braze data models, channels, orchestration, personalisation, experimentation, reporting, and operational governance.
- Experience designing enterprise Braze or MAP solutions with CDP, CRM, analytics, web, mobile, and data platform integrations.
- Able to communicate Braze and MAP concepts clearly to business and technical stakeholders.
- Strong workshop facilitation, stakeholder management, and cross-functional collaboration skills.
Education and experience
- Significant experience, typically 6+ years, across Braze, MAPs, customer engagement, lifecycle marketing, or wider martech platforms.
- Experience in consulting, digital delivery, enterprise technology, or lifecycle marketing transformation preferred.
- Demonstrated experience leading architecture or technical design for complex Braze, MAP, or customer engagement implementations.
KPIs
- Quality and effectiveness of Braze-led MAP solutions delivered to clients.
- Contribution to Braze strategy, MAP assessments, customer engagement roadmaps, and implementation projects.
- Personal billable utilisation.
- Reusable Braze/MAP frameworks, patterns, accelerators, and internal capability developed.
- Contribution to proposals, solution shaping, and Braze-focused pre-sales needs.
