Deputy National Retail Manager / Senior State Manager NSW
SHEIKE | Full Time | NSW-based — national travel required | Reporting to the National Retail Manager | $145,000 + superannuation
About SHEIKE
At SHEIKE, we believe every day can turn into a style statement. For over two decades we've been dressing Australian women to feel confident, feminine and empowered — from the first day of a new job to a wedding, a milestone birthday, or just a great Tuesday. Today, SHEIKE operates boutiques across every state, backed by a Head Office team in St Peters, NSW, that lives and breathes fashion, community and connection.
We're proudly people-focused, passionate about developing talent, and committed to empowering our team to lead with confidence. Our boutiques are where the magic happens — and our people are at the heart of it all.
We're now looking for a proven, senior retail leader to step into one of the most significant field roles in our business — Deputy National Retail Manager / Senior State Manager NSW.
The Opportunity
This is the most senior in-market role in SHEIKE's retail structure, second only to the National Retail Manager. You'll run your own portfolio of NSW boutiques with full trading, people and operational accountability — while also carrying genuine network-wide responsibility as the National Retail Manager's second-in-command.
That means mentoring other State Managers, piloting new initiatives ahead of national rollout, representing the National Retail Manager at Executive and Head Office forums, and stepping into their shoes — with real delegated authority — whenever they're on leave or unavailable. You'll be the proven operator trusted to run the business when the National Retail Manager can't be everywhere at once.
If you're a strong State Manager ready for the next step — one that goes beyond your own patch and into shaping the standard for the whole network — this is that step.
A Day in the Life
No two days look exactly the same, but a typical week might include:
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Walking your own NSW boutiques, coaching Area Boutique Leaders and reviewing trading performance against budget.
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Jumping on a call with State Managers in other states to share what's working and lift consistency across the network.
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Stepping in to represent the National Retail Manager at a Head Office trading meeting.
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Mentoring a newer State Manager through a tricky people or performance situation.
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Making a time-critical call on stock, rostering or loss prevention while deputising — within your delegated authority.
Key Responsibilities
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State & Multi-Store Trading Performance Own full trading accountability for your NSW portfolio — sales, conversion, ATV/UPT and wage % to budget — while also reviewing performance and sharing practical approaches with State Managers in other states to lift consistency across the network.
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People Leadership, Succession & Capability Identify high performers and put forward succession recommendations, coach and address underperformance early, and mentor other State Managers on people leadership, coaching technique and performance management practice.
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Customer Experience & Brand Standards Set the standard for a high-energy, compelling in-store brand experience, and share observations across the network to lift customer experience standards nationally.
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Store Operations & Loss Prevention Own stock, back-of-house and loss prevention outcomes across your portfolio, with a higher delegated approval threshold than other State Managers reflecting the seniority of this role.
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Visual Merchandising Partnership Maintain a close working relationship with the Visual Merchandising team and share execution insights with other State Managers to support consistent standards network-wide.
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Communication & Deputy Leadership Be the trusted, senior field voice with Head Office — and when formally deputising for the National Retail Manager, lead the retail field function, represent the business at Executive and Trading meetings, and make time-critical operational calls within your delegated authority.
What Success Looks Like
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Strong state trading performance against budget, treated as the outcome of consistent execution and coaching.
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Seamless deputy coverage during National Retail Manager leave or absence — no drop in field standards, communication or Head Office representation.
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Visible growth in other State Managers you've coached and mentored, strengthening SHEIKE's national field leadership bench.
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Consistent adoption of shared best practice and pilot initiatives across the wider State Manager cohort.
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High customer experience standards and strong store compliance sustained across your portfolio.
What You'll Bring
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Proven experience as a State Manager or senior multi-site retail leader, ideally within fashion or specialty retail.
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A strong track record running trading, people and operational performance across a multi-store portfolio.
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Genuine coaching and mentoring instincts — you build other leaders up, not just your own results.
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The credibility and composure to represent senior leadership at Head Office and Executive forums.
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Comfort operating with real delegated authority and sound judgement on when to act and when to escalate.
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Willingness to travel nationally in support of network-wide initiatives, alongside strong presence across your NSW portfolio.
Why SHEIKE
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The most senior field-based role in SHEIKE's retail structure below the National Retail Manager.
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Genuine exposure to Executive and Head Office leadership, with real delegated authority.
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Career & Development Opportunities within a growing, iconic Australian brand.
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Perks & Recognition, including a generous employee discount on our fabulous collection.
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The chance to shape the leadership bench SHEIKE will rely on for years to come.
Our Values
Stay Curious — We ask questions, seek to understand, and aren't afraid to challenge the status quo. We learn through doing and see setbacks as opportunities.
Spark Connection — We care deeply about our work and each other. We lead with respect for our team, our customers and our partners, and we celebrate together.
Shape Tomorrow — We evolve with intention, think commercially, and put our customers at the heart of everything. We're building a future that's bold, considered and distinctly ours.
How to Apply
If this sounds like you, we'd love to hear from you. Click apply and submit your resume along with a short cover note telling us about a time you helped another leader grow.
SHEIKE is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace. This commitment is built into our pillars, creating a safe environment for our team, customers and community. All applications are considered based on their qualifications and business needs.
Ready to be the leader SHEIKE trusts to run the business when it matters most? Apply now.
