About BYD
BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.
As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.
About the Role
This role will be based at BYD's Mulgrave office and play an important role in delivering retail marketing initiatives across both the BYD and Denza brands. Working closely with cross-functional teams, dealer partners, and external agencies, the Retail Marketing Specialist will help bring national campaigns to life, strengthen dealer engagement, and enhance retail marketing performance to support the continued growth of two exciting automotive brands in Australia.
Key Responsibilities
Campaign Execution & Dealer Support
Coordinate the development and management of marketing assets, including templates, videos, point-of-sale materials, and digital content.
Performance & Optimisation
Budget & Operations Coordination
Key requirements:
3–5 years' experience in marketing, retail marketing, or a related field; automotive OEM or dealer network experience is highly regarded.
Bachelor's degree in Marketing, Business, Communications, or a related discipline preferred.
Proven experience delivering integrated marketing campaigns from planning through execution.
Strong project management skills with the ability to manage multiple campaigns and competing priorities in a fast-paced environment.
Experience working collaboratively with dealer networks, agencies, suppliers, and cross-functional internal stakeholders.
Solid understanding of digital marketing, CRM, lead generation, and retail campaign execution.
Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable improvements.
Excellent communication, stakeholder management, and relationship-building skills.
High attention to detail with a proactive approach to problem-solving and continuous improvement.
If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume.
BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you’ve learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.
