We are seeking a strategic and results-driven Senior Marketing Performance Manager to lead and elevate our marketing function across all centres. As a key member of the executive leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand growth, centre occupancy, and long-term business success.
This is a senior leadership role requiring a balance of planning, organising, directing and coordinating the advertising, business development, and sales and marketing activities within organisation.
About Us
Mini Masterminds is a privately owned, family-run organisation committed to delivering high-quality early childhood education and care in a safe, welcoming, and nurturing environment. Our teams are passionate professionals dedicated to achieving the highest standards for children, families, and communities across all our centres.
Key Responsibilities
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Develop and lead the overarching marketing strategy aligned with business growth and occupancy targets
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Drive brand positioning, ensuring consistency and excellence across all childcare centres
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Oversee multi-channel marketing initiatives including digital, social media, PR, events, and local area marketing
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Lead and mentor the marketing team, fostering innovation, accountability, and high performance
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Partner with senior leadership to align marketing initiatives with financial and operational objectives
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Analyse market trends, customer insights, and competitor activity to inform strategic decisions
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Oversee digital strategy including website optimisation, SEO, paid advertising, and campaign performance
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Lead centre-specific marketing plans to maximise enrolments and community engagement
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Manage agency, supplier, and stakeholder relationships
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Identify and execute PR opportunities to enhance brand visibility and reputation
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Drive continuous improvement through data-led decision making and performance tracking
About You
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Proven experience in a senior marketing leadership role
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Strong strategic thinking with the ability to translate vision into measurable outcomes
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Demonstrated success in driving growth, brand awareness, and customer acquisition
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Experience managing multi-site or multi-brand marketing (highly regarded)
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Strong leadership skills with experience building and developing high-performing teams
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Expertise across digital marketing, brand management, and campaign execution
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Excellent communication, stakeholder management, and influencing skills
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Commercially minded with strong analytical and financial acumen
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Experience in early childhood, education, or service-based industries (desirable)
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Willingness to travel between centres and head office as required
What We Offer
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Competitive executive-level remuneration package
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Opportunity to shape and lead the marketing direction of a growing organisation
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Supportive and collaborative executive team environment
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Ongoing professional development and leadership growth
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Strong focus on work/life balance
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Career progression within an expanding business
If you’re a visionary marketing leader looking to make a meaningful impact within a purpose-driven organisation, we’d love to hear from you.
