Are you a creative, data driven marketer with a passion for beer, hospitality, and getting brands noticed where it matters most? In the venue and on the shelf? Heads of Noosa Brewing Co. is looking for an In-Trade Marketing Specialist to drive brand presence and support sales growth across retail and on premise channels.
Why Join Us?
At Heads of Noosa, we're not just brewing beer, we're building something special. Founded by two brothers and brewed in the heart of Noosa, we craft premium lagers with a relentless focus on quality. As an independently owned brewery, we pride ourselves on doing things our own way, with a strong team culture, a spirit of innovation, and a commitment to excellence.
This role is ideal for someone who:
- Thinks strategically but loves getting hands on with campaign execution
- Thrives at the intersection of marketing and sales
- Wants to shape the marketing function within a fast growing independent brand
- Has a genuine interest in independent beer, hospitality, and consumer engagement
The Role
As our In-Trade Marketing Specialist, you'll bridge the gap between brand strategy and on the ground sales performance. Based on the Sunshine Coast, you'll be responsible for:
- Planning and running marketing campaigns across retail, venues, and events to support sales growth
- Advising management on campaign strategy, brand positioning, and how we reach target audiences
- Oversight and management of production of campaign materials including artwork, copy, and content within time and budget
- Analysing consumer data and market trends to identify opportunities and inform decision making
- Researching demand for new and existing products and backing recommendations with data
- Having input across the wider marketing mix including pricing, promotion, and distribution
- Organising venue launches, brand activations, tastings, and seasonal promotions
- Working with the sales team on activation plans and promotional concepts to grow distribution
- Building our in house digital and social media advertising capability over time
What We're Looking For
- Experience in marketing, brand activation, or trade marketing, ideally within FMCG, beverage, or hospitality
- A strategic thinker who can plan campaigns, not just run them
- Strong analytical skills with the ability to turn data into actionable insights
- A confident communicator who can work across sales, design, and management
- Full driver's licence and willingness to travel across the region as needed
- Flexibility to work weekends and some evenings based on trade and event activity
- A love for premium beer and a strong connection to the hospitality scene
What We Offer
- A competitive salary package
- The opportunity to build and own the in-trade marketing function for a growing regional brand
- A tight knit, purpose driven team culture grounded in Noosa roots
- Real career progression as the business scales
- The chance to represent a high quality product in a thriving market
If you're ready to help shape how one of Australia's most exciting independent breweries shows up in venues, bottle shops, and beyond, we'd love to hear from you. Cheers!
Pay: $80,000.00 – $90,000.00 per year
Work Location: In person
