Own the budget, then 10× it. Run large budgets across multiple DSPs, balancing scale, optimization, and experimentation. You own the allocation call: where the next incremental dollar goes, and why it pays back.
Write the expansion playbook. Launch in new regions, networks, and audiences. Find our ideal customers in every corner of the internet, and prove it was them, not noise.
Operate the test-and-learn engine. Structured experiments across audiences, creative, placements, and bidding. Frameworks that compound, not one-off tests you forget by Friday.
Own attribution and measurement. Diagnose where the funnel leaks from first impression to paid conversion, separate signal from lag, and trust your own read of the data. You'll have full ownership to fix every stage.
Extensive performance marketing experience across a range of paid acquisition channels, with real budget ownership behind you.
The ability to reason causally about your spend. You're comfortable with attribution, incrementality, and the gap between blended and attributed numbers. You can tell when a metric is lying to you.
Hands-on comfort in the data yourself. You can pull the query, read the funnel, and build the model. You don't wait on someone else to tell you what happened.
High attention to detail combined with a scrappy, experimental mindset.
Creativity paired with an obsession with numbers. We love charts that go up and to the right, and you will too.
A hunger to win. This won't be easy, and no one has done it before.
Our overarching philosophy is to raise the ceiling for our best performers, not the floor. We pay based on the value you add to the company.
