- Total remuneration range $112,359 to $121,689 pa
- Full-time continuing appointment
- Toowoomba, Springfield or Ipswich campus
- Full-time continuing appointment
-
Total remuneration range $112,359 to $121,689 pa
-
Campus location: Toowoomba, Springfield or Ipswich
-
To be considered for this position, you will need to have the right to work in Australia.
Ready to take ownership of a critical marketing automation function and make a measurable impact?
Join UniSQ and help shape the future of student recruitment through personalised digital experiences, data-driven decision-making, and innovative customer journeys.
Who you are
You are a digital marketer who enjoys making every customer interaction more relevant, timely and effective. You understand marketing automation, lifecycle engagement and audience segmentation, and you are confident transforming campaign and customer data into practical improvements.
You are also a skilled communicator who can tailor content to different audiences and stages of the customer journey. With strong organisational skills and attention to detail, you are comfortable balancing multiple priorities, working independently and partnering with stakeholders to deliver high-quality outcomes. You demonstrate Respect, Integrity and Excellence in the way you work and are committed to continually developing your knowledge and capability.
What you'll do
As our Marketing Automation Coordinator, you'll design, deliver and optimise automated campaigns that engage prospective students and support conversion outcomes. You'll lead audience segmentation, lead nurturing, campaign automation, performance reporting, and ongoing optimisation across digital channels. In doing so, you will:
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Develop, implement and optimise marketing campaigns across email and web channels.
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Create and monitor automated customer journeys, conversion activities and integrated email nurture programs.
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Manage marketing automation rules and audience segmentation to deliver personalised communications.
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Design lead management capabilities, including lead scoring, lifecycle journeys and nurturing activities.
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Analyse campaign and customer data to identify insights and improve engagement and conversion outcomes.
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Undertake continual experimentation and quality assurance testing to improve email open rates and lead conversion.
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Develop dashboards and performance reporting frameworks that provide actionable insights.
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Use platforms including Eloqua, GA4, Google Tag Manager and Siteimprove to evaluate digital engagement initiatives.
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Advise and support stakeholders within the Engagement team on digital customer engagement and user experience initiatives.
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Ensure customer data is captured and handled in accordance with consent, privacy considerations and legislation.
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Maintain, document and support training in the University’s marketing automation capabilities.
What will help you succeed
To thrive in this position, you will have:
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A relevant tertiary qualification in marketing, communication or a related discipline and at least four years of subsequent relevant experience, or an equivalent combination of education, training and experience.
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Experience developing, implementing and optimising digital marketing campaigns, conversion initiatives and customer journeys.
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Capability in audience segmentation, lead nurturing and lifecycle marketing.
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Strong digital content creation, editing and copywriting skills.
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Experience with marketing automation, customer relationship management, web analytics or related marketing technology platforms.
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The ability to analyse data, identify trends and apply insights to improve campaign and conversion performance.
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Experience creating performance reports and dashboards.
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Knowledge of digital channels, web technologies, analytics and user experience principles.
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Strong project management, prioritisation and stakeholder engagement skills.
Experience using Oracle Eloqua, Google Analytics, Google Tag Manager and Siteimprove will be highly regarded. The role may require travel between UniSQ campuses.
For further information about this role, please contact Renee Dickens, Manager (Brand and Performance Marketing) via +61 7 3470 4082 or [email protected].
Why UniSQ
This is an opportunity to become a specialist in a growing area of digital marketing, work with industry-leading technologies, influence strategic outcomes, and build a rewarding career in a university committed to innovation, excellence and continuous improvement.
Building on its strengths as Australia’s leading regional university, UniSQ partners closely with its communities to drive innovation and create opportunity through education and research. Guided by our values of respect, integrity, and excellence, UniSQ’s Strategic Plan 2026–2030 sets a clear ambition: to be Australia’s most transformative university by embracing our regional identity, fostering inclusive learning and research environments, and delivering globally relevant outcomes with strong local impact.
The University offers a range of different ways of working and connecting across our physical and virtual spaces to meet the needs of our students, partners and community. We value diversity and strive to foster an inclusive environment that is underpinned by our values and champions, embraces and respects differences.
We support and encourage applications from all diversity groups. With an increasingly diverse workforce, we understand that careers may be placed on hold or limited throughout many life circumstances.
Find out more about UniSQ at www.unisq.edu.au.
To be considered for this position, you will need to have the right to work in Australia.
Reference Number: 0151_07/26
Location: Toowoomba, Springfield or Ipswich campus
Term: Full-time continuing appointment (36 hours/week)
Salary: Total remuneration range $112,359 to $121,689 pa (includes salary range of $94,757 to $102,626 pa, employer super contributions of 17% and annual leave loading)
Closes: Sunday, 6th of September 2026 at 11:30 pm (AEST)
At UniSQ we are united by our core values of Respect, Integrity and Excellence, which guide our daily actions and decision-making. UniSQ is a child safe organisation.
As part of the University of Southern Queensland's commitment to fostering a safe, respectful and rewarding work environment and in compliance with our legal obligations, we require candidates to declare whether they have been investigated for an allegation of Gender Based Violence, or determined to have engaged in conduct that constitutes Gender Based Violence, during the course of their previous employment or in any legal process.
This information helps us meet our legal obligations under the National Higher Education Code to Prevent and Respond to Gender Based Violence, and will be considered when determining a candidate's suitability for employment, so that we can keep our University community safe.
If you know that this role is right for you, please submit your current resume together with a two-page (maximum) statement, outlining your skills and experience relative to ‘Who we’re looking for’ in the position description.
For more information on our selection process please refer to your recruitment journey available on our website.
