Borsos Renewable Energy develops and operates solar‑farm projects, battery‑storage systems, and micro‑grid solutions for commercial, industrial, and community clients throughout Australia, emphasizing clean energy transition and local manufacturing.
Company: Borsus Renewable Energy Ltd. – a leading developer and operator of solar‑farm projects, battery‑storage systems, and micro‑grid solutions that drive Australia’s clean‑energy transition while supporting local manufacturing.
Position Overview
Borsus Renewable Energy is seeking a results‑driven Digital Marketing Manager to shape and execute online marketing strategies that amplify our brand, generate qualified leads, and support the growth of our renewable‑energy portfolio. You will work closely with the commercial, engineering, and senior leadership teams to translate technical advantages into compelling digital campaigns across multiple channels.
Key Responsibilities
- Design, launch, and optimise integrated digital campaigns (SEO, SEM, display, social media, email, retargeting) to promote solar‑farm, battery‑storage, and micro‑grid offerings.
- Conduct market and competitor research to uncover trends, audience insights, and growth opportunities within the renewable‑energy sector.
- Manage the company website, landing pages, and content‑management system, ensuring accurate, SEO‑friendly copy and up‑to‑date project information.
- Oversee paid‑media budgets, bidding strategies, and performance reporting, delivering ROI‑focused results.
- Create and schedule engaging content for LinkedIn, Twitter, Instagram, and emerging platforms, highlighting project milestones, sustainability impact, and thought‑leadership pieces.
- Analyse campaign metrics using Google Analytics, Adobe Analytics, and CRM data; prepare weekly and monthly performance dashboards for senior management.
- Collaborate with external agencies, media partners, and creative freelancers to produce high‑quality visuals, videos, and case studies.
- Lead A/B testing, conversion‑rate optimisation, and lead‑nurturing workflows to improve funnel efficiency.
- Ensure compliance with Australian advertising standards and sustainability claims.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; postgraduate qualification (e.g., MBA, Digital Marketing) is a plus.
- 4–6 years of hands‑on digital marketing experience, preferably in the energy, technology, or B2B services sector.
- Proven track record of managing multi‑channel campaigns that generate qualified leads and increase brand visibility.
- Strong analytical skills; proficiency with Google Ads, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, HubSpot or similar CRM/marketing automation platforms.
- Excellent written and verbal communication skills; ability to translate technical concepts into clear, engaging copy for target audiences.
- Knowledge of SEO best practices, content strategy, and emerging digital trends in sustainability and clean technology.
- Demonstrated ability to manage budgets, meet deadlines, and lead cross‑functional teams.
- Creative mindset paired with data‑driven decision making.
Preferred Attributes
- Experience with renewable‑energy or sustainability marketing.
- Familiarity with video production and graphic‑design tools (Adobe Creative Suite, Canva).
- Certification in Google Ads, Meta Blueprint, or similar digital‑marketing credentials.
Pay: $35.88 – $65.69 per hour
Benefits:
- Dental insurance
- Employee discount
- Employee mentoring program
- Health insurance
- Salary packaging
- Unlimited annual leave
- Vision insurance
Work Location: On the road
