Working at the Brisbane Broncos
Whether it’s giving your all at Suncorp Stadium, or going above and beyond in schools, we don’t just play for a club, we play for a community, and a proud one at that. One that every single one of us wears on our sleeves, every single day. We’re much more than a world-class sporting organisation and the biggest sports brand in Australia, we’re a team.
Pride, performance, people and joy are at the heart of everything we do and that’s why things are done differently here, it’s how we inspire and excite. Whatever field of work we’re in, we always leave it all out there.
The Brisbane Broncos are seeking a General Manager – Retail & Merchandise to lead the next stage of growth for the Club’s merchandise and retail business.
How you can play a part
Reporting to the Chief Commercial Officer, this role will be responsible for driving the end-to-end merchandise and retail strategy, with a clear focus on revenue growth, profitability, brand strength and fan engagement across all retail channels. This will include:
- Developing and delivering a multi-year merchandise and retail strategy aligned to the Club’s commercial objectives
- Owning the merchandise and retail P&L, including revenue growth, gross margin, budgets, forecasts and profitability
- Driving performance across physical stores, eCommerce, game day, events and wholesale channels
- Leading retail expansion opportunities, including new store business cases, lease negotiations and fit-outs
- Overseeing merchandise range strategy, product development, pricing, inventory and supplier performance
- Building an integrated omni-channel retail experience across stadium, online, events and physical retail environments
- Managing key licensing, supplier, landlord, NRL and commercial partner relationships
- Leading and developing a high-performing merchandise and retail team
To be considered
To be considered for this opportunity you will have:
- Senior leadership experience in retail, merchandise, consumer products, licensing, eCommerce or a comparable commercial environment
- A proven track record of driving revenue growth, profitability and customer engagement across a multi-channel business
- Strong commercial acumen, including P&L ownership, budgeting, forecasting, margin management and cost control
- Experience leading merchandise, product, inventory, supplier or retail operations in a complex consumer-facing environment
- Demonstrated ability to identify and deliver growth opportunities, including new channels, partnerships, retail formats or customer experiences
- Strong stakeholder management, negotiation and influencing skills, with the ability to build trusted relationships internally and externally
- Confidence using data, customer insights and performance reporting to guide commercial decisions
- Proven ability to lead teams, develop people and create a high-performance operating rhythm
- The ability to operate effectively in a fast-paced, high-profile and values-led environment
Experience within sport, entertainment, licensed products, fashion, apparel or fan-based consumer brands will also be highly regarded.
Note: All applicants must hold a current Drivers License, Blue Card and/or WWCC to be considered. Please clearly articulate this in your application.
Benefits
At the Broncos, we’re committed to creating a workplace where our people feel supported, valued and connected to both one another and the impact we make on and off the field.
Some of our many employee benefits include:
- Great leave benefits, including generous paid parental leave, various bonus leave entitlements and early access to long service leave
- Access to a range of Club, sponsor and partner benefits including two Broncos Memberships per season
- Weekly staff meals (one breakfast & lunch per week) courtesy of our in-house chef
- Annual performance planning with tailored support for development including on the job training, conferences, workshops, development programs, formal study & volunteering opportunities
- Access to our extensive and holistic employee wellbeing program, Bronxfit
Most importantly, you’ll have the opportunity to work in a values-led, high-performance environment within Australia’s most iconic sporting brand.
How to Apply
All applications including resume, cover letter are to be submitted to via SEEK before COB 1 July 2026.
Please note, applications may be reviewed and the recruitment process commence prior to the closing date.
A full role profile can be found via broncos.com.au/careers.
The Brisbane Broncos will never ask you for personal identifying information during the application process. This includes your bank or credit card details, driver’s licence, passport information, marital status or Tax file number. This information should only be provided once you have accepted a genuine job offer. Any advertisement from the Brisbane Broncos that asks for personal information should be considered fraudulent.
