Ready to lead the growth engine of a bank that's expanding its customer base, accelerating product growth and building brand awareness beyond its traditional markets?
We're growing our customer base, evolving our products, investing in digital capability, and building stronger awareness in growth markets across Australia. To help us achieve our ambitions, we're looking for a commercially minded Senior Leader, Growth Marketing to lead customer acquisition, product growth and marketing performance across the business.
This is an opportunity to influence strategy at the highest level while remaining close to the numbers, the customer and the outcomes that matter most.
The Opportunity
Reporting to the Head of Customer & Marketing, you'll lead MyState's product acquisition strategy, driving sustainable growth in customers, products and portfolio performance. You'll be responsible for translating market opportunities and customer insights into compelling propositions, effective go-to-market strategies and high-performing acquisition programs.
Leading a team of marketing specialists, you'll oversee:
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Product marketing strategy across the retail banking portfolio.
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Go-to-market planning, customer propositions and acquisition campaigns.
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Digital acquisition performance across search, social, programmatic and emerging channels.
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Funnel optimisation, conversion improvement and experimentation.
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Marketing analytics, attribution, measurement and ROI performance.
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AI-enabled marketing innovation, personalisation and automation.
You'll partner closely with Product, Brand, Digital and Distribution teams to identify growth opportunities, improve marketing effectiveness and deliver measurable commercial outcomes.
What You'll Bring
You're a commercial marketer first and foremost. You understand how to connect customer needs, data, technology and marketing strategy to drive real business growth.
You'll bring:
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Proven success leading growth marketing, customer acquisition and portfolio growth.
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Strong experience developing product marketing and go-to-market strategies that delivered measurable commercial outcomes.
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Deep expertise across performance marketing channels, including paid search, paid social and programmatic media.
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A strong track record of improving conversion, acquisition efficiency and marketing ROI.
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Exceptional analytical capability, with experience in attribution, measurement and data-led decision making.
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The ability to translate customer, competitor and market insights into winning growth strategies.
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Experience leveraging AI, marketing technology and automation to improve performance and customer outcomes.
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Strong leadership capability with the ability to influence senior stakeholders and build high-performing teams.
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Banking or financial services experience is desirable but not essential.
Most importantly, you'll be excited by the opportunity to build, optimise and scale growth strategies that help shape the future of MyState.
Why Join Us?
This is a rare opportunity to join MyState at a time of significant growth and transformation.
You'll have the chance to influence enterprise-wide customer growth strategy, lead marketing innovation, and make a visible impact on commercial performance. At the same time, you'll be part of a values-led organisation that believes great outcomes come from supporting our people to thrive.
We offer flexible and hybrid working arrangements where the role allows, genuine opportunities for career growth and development, wellbeing initiatives that support you both inside and outside of work, and a culture where collaboration, learning and continuous improvement are encouraged.
As a leader within Customer & Marketing, you'll help shape not only our growth agenda but also the future capability of our team.
Ready to Apply?
If you're a commercially driven growth marketing leader who thrives on customer acquisition, data-led decision making, experimentation and delivering measurable business outcomes, we'd love to hear from you.
Join MyState and help accelerate customer growth, shape market-leading acquisition strategies, and build what's next by Tuesday 15th September 2026.
Employment with MyState is subject to background checks including Bankruptcy, Police and Credit check to verify your suitability to work in the finance sector.
MyState Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive work environment for everyone that works with us. All applicants will be considered for employment regardless of their race, religion, gender identity, sexual orientation, age, or disability.
