Company Description
Abano Healthcare is Australasia's largest dental support organization (DSO), dedicated to providing exceptional dental care to patients across Australia and New Zealand. We are a team of passionate professionals committed to supporting our network of over 250 dental practices and 700+ clinicians, empowering them to deliver the highest quality oral healthcare services.
Job Description
At Abano Healthcare, we're looking for an experienced SEO & Organic Growth Manager to drive organic visibility and patient acquisition across our leading brands - Maven Dental, 1300SMILES and Lumino.
This is a hands-on role where you'll develop and deliver SEO strategies that improve search performance, local discoverability and website conversions across Australia and New Zealand. You'll also play a key role in evolving our organic search strategy to include emerging AI-powered search experiences and answer engines.
What you'll be doing
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Develop and execute SEO and organic growth strategies across multiple brands and practice websites.
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Optimise local SEO, Google Business Profiles and practice listings to improve local discoverability.
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Create and enhance content strategies to support patient acquisition and treatment demand.
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Identify opportunities to improve website performance and conversion rates.
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Monitor SEO performance, analyse data and provide recommendations for continuous improvement.
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Partner with Website, Performance Marketing, Analytics and Marketing Operations teams to deliver integrated digital initiatives.
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Manage SEO agency relationships where required and ensure best practice across all organic channels.
Qualifications
Knowledge & Experience
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Strong SEO experience, ideally in a multi-location, healthcare, services or lead-generation environment.
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Strong understanding of on-page SEO, local SEO, technical SEO, content strategy and Google Business Profiles.
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Good understanding of emerging AI search, GEO/AEO and zero-click search trends, with the ability to translate them into practical actions.
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Commercial mindset with the ability to connect SEO, AI visibility and website activity to bookings, patient acquisition, utilisation and ROI.
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Experience identifying website conversion opportunities and defining CRO hypotheses and success measures.
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Comfortable using GA4, Google Search Console, SEMrush, Screaming Frog, local SEO tools and CMS platforms.
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Ability to work closely with a Website / CMS owner, web dev agency, analytics and operations teams
Qualifications, Certificates, and Licenses
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Google Analytics / GA4 certification preferred.
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Advanced SEO certification such as SEMrush Academy, HubSpot SEO, Ahrefs Academy or equivalent preferred.
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CRO, UX analytics, Google Business Profile, technical SEO, GEO/AEO or AI search training beneficial.
Additional Information
If you're passionate about organic growth, data-driven decision making and staying ahead of the evolving search landscape, we'd love to hear from you.
