About us:
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn `action' into `outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation.
We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy specific to each client's function and needs.
Why join KINESSO?
- Largest global digital marketing agency (now apart of Omnicom)
- A hybrid working model and incredible office culture. with opportunities for global transfers, internal secondments, and travel.
- Mentorship programs, learning modules and professional skills training to support your career ambitions.
- Wellness programs including access to an EAP and wellness coaching
- Agency perks, early finish Fridays, culture club, breakfast, health and wellbeing initiatives
As an Activation Manager, you'll be the leader of a tight-knit performance team integrating into campaigns ensuring they reach their full potential. You would have demonstrated success by managing digital marketing campaigns across various paid media marketing tactics (Social and SEM), have exceptional communication skills, and are excited to learn.
About the role:
- Seeing campaigns through from start to finish, including placement, testing tracking, working through specifications, reporting, and pacing towards budget.
- Serving as an expert on the business, industry, competitors, key drivers, and environment, and identifying opportunities for growth.
- Providing sound reasoning on briefs and suggesting alternative approaches that could better meet marketing objectives.
- Creating custom implementation strategies including optimal weights, placements, and buying parameters.
- Analysing and evaluating media proposals with limited guidance, using core principles of the buying process, including analysing, and predicting audiences and costs, and tracking and optimizing results.
- Constantly seeking ways to improve and enhance schedules to effectively achieve communication goals and cost efficiency.
- Assessing delivery against plan and managing the plan to address shortfalls, if any.
- Providing post-campaign reports detailing results against planned KPIs, expenditure, communication goals, and campaign effectiveness, including learnings and recommendations for future campaigns.
About you:
- Expertise in performance marketing. Strong SEM (SA360) and Social (META, TikTok LinkedIn, Snap, Pinterest) platform knowledge
- Experience on tools such as DV360, Google Ads, Meta
- Deep understanding of competitive advantages of media owners and technology vendors alike.
- Experience managing a small team and mentoring junior members of staff
- Proven ability to deliver analysis and insights in a fast paced environment.
- Strong written and verbal communication skills.
We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. We further acknowledge there are unique barriers for trans & gender-diverse applicants. Please reach out to [email protected] to discuss any concerns in the recruitment process you may have.
