About the role:
As a Marketing Specialist, you will focus on market research, content creation, campaign management, and data analysis to drive business growth and promote conferences. It also involves negotiating partnerships and maintaining accurate CRM records.
About us:
Akolade is a fast growing and innovative corporate event company committed to growing large scale events within distinct sectors including government, health care / aged care, supply chain and Indigenous.
Tasks and responsibilities:
- Undertaking market research to identify market opportunities, consumer patterns and trends
- Identify ongoing challenges, trends and needs in a variety of sectors
- Topic generation based on market needs
- Communicate effectively with interdepartmental teams and external stakeholders
- Supporting business growth through the preparation and execution of marketing
- strategies and campaigns
- Develop marketing content to support sales and marketing campaigns
- Analyse data in relation to attendee patterns and preferences
- Write the copy for marketing collateral including emails, brochures, Akolade blogs and website
Essential criteria:
At least 5 years of relevant marketing experience with a strong customer focus and proven ability to generate topics and develop impactful campaigns.
Experience in the learning events and conference industry is essential.
Strong writing skills are required or a bachelor’s degree in literature is highly regarded.
To be successful in this role you will need:
- A university bachelor’s degree in a related field
- 5 years of relevant experience
- Experience in project management
- Knowledge of the learning event industry and its specificities
- A passionate attitude and a 'can-do' mindset
- Excellent interpersonal and communication skills
- Strong research and content generation skills
- Reliable and able to take initiative while multitasking
- Able to articulate market research into compelling program content
- Exceptional business acumen and analytical skills
Pay: $75,000.00 – $85,000.00 per year
Work Location: In person
