YOUR FRONT ROW TO FORTITUDE
The Alva Hotel is Brisbane's luminous beacon rising above Fortitude Valley, moments from James Street's boutiques, Howard Smith Wharves' riverside dining, and the city's most compelling galleries, bars and live music. We're not a retreat from the city. We're an immersion in it. As part of IHG's Vignette Collection — a portfolio of independently minded, design-led hotels within the world's largest hospitality group — The Alva blends the creative freedom of a boutique property with the strength and global reach of IHG One Rewards and a network of 7,000+ hotels worldwide.
We are looking for a Marketing Manager who understands that luxury is not performed. It is expressed through atmosphere, curation, and the right word at the right moment.
THE ROLE
Working closely with the Director of Sales and Marketing, you will lead the development and execution of The Alva's marketing strategy. Your work will drive brand awareness, support commercial performance, and ensure The Alva's voice remains consistent, credible, and distinctly its own across every touchpoint.
This is a role for someone who is as comfortable developing a campaign narrative as they are reviewing digital performance, and who brings genuine curiosity about culture, place, and the way a hotel can tell a story.
KEY RESPONSIBILITIES
Own The Alva's social presence end to end. From content creation through to production, building a voice and visual world that's unmistakably ours across every platform
Drive digital performance using data to sharpen strategy, tracking what's working, and continually refining The Alva's presence across web, social, and the IHG brand website
Build partnerships and activations that connect The Alva to Brisbane's cultural scene, from local collaborators to third-party opportunities that extend the brand's reach
Lead PR by managing media relationships, responding to enquiries with confidence, and shaping the stories that mark the hotel's wins and recognitions
Act as custodian of The Alva's brand by safeguarding tone, visual identity, and narrative consistency across every touchpoint
Bring the hotel's key events to life, with sharpest focus during the periods that matter most commercially
Own the marketing budget — allocating it with precision and accountability
Scout new opportunities across key target markets, staying ahead of where the business is heading
Report on marketing performance, translating activity into insight
WHO WE ARE LOOKING FOR
Master's/Bachelor's degree in Marketing or a related field
2-4 years of experience in a hospitality or hotel marketing setting
Exceptional communication and relationship-building skills
Creative mindset with the ability to develop innovative marketing solutions
Experience in budget management and resource allocation
Proficiency in the local language (additional languages preferred)
Passion for luxury hospitality and a commitment to delivering True Hospitality
Ability to thrive in a fast-paced, dynamic environment
WHY THE ALVA
A genuinely distinctive hotel environment — design-led, culturally connected, and a little different to the norm
The Global IHG Employee Room Benefit, One Pass, and Friends & Family Program
Retail discounts platform
Sales incentives and recognition schemes
Enhanced IHG Parental Leave and Birthday Leave
Career development, mentoring and community support opportunities
Team events and a vibrant, energised working culture
Don't tick every box but know you'd thrive here? Apply anyway — we'd rather meet you and find out.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
