The Opportunity…
At Moët Hennessy, We Don’t Just Create Exceptional Experiences – We Live Them.
For generations, our 27 Maisons, including Dom Pérignon, Krug and Ruinart, have defined the pinnacle of luxury. Now, it’s your turn. Imagine a career where you shape the future of prestige Champagne in Australia’s most influential luxury hospitality environments.
We are thrilled to announce the opening for a Prestige Development & Advocacy Manager, reporting to the Brand Director – Prestige, ANZ. In this role, you will accelerate the growth, desirability and presence of our Prestige Champagne Maisons across Australia. You will lead commercial development, trade advocacy and capability building to position Dom Pérignon, Krug and Ruinart as the most desired and respected prestige Champagne brands in the market.
You will expand our network of Krug Ambassades, Dom Pérignon Society venues and Ruinart flagship accounts, while elevating internal and external expertise in prestige Champagne. Your contribution will cement Moët Hennessy as the benchmark for luxury Champagne experiences in Australia.
How you will contribute…
Overview of the Position
This role is responsible for shaping the future of prestige Champagne in Australia’s most influential luxury hospitality venues. You will drive commercial expansion, build deep advocacy within the trade, and elevate internal capability to ensure Moët Hennessy leads the prestige Champagne category. Success in this role means strengthening our footprint, deepening relationships with key hospitality leaders, and delivering exceptional brand experiences that reinforce our position as the global leader in luxury wines and spirits.
Key Responsibilities
Prestige Development
- Develop and execute the national Prestige Development strategy for Dom Pérignon, Krug and Ruinart.
- Identify, recruit and grow Krug Ambassades across Australia.
- Expand the Dom Pérignon Society network through strategic venue acquisition and relationship management.
- Drive Ruinart visibility, listings and flagship partnerships within leading luxury hospitality destinations.
- Lead a strategic Top 100 Venue Influence Plan to secure and grow Moët Hennessy’s presence in Australia’s most influential venues.
- Partner with Sales, Customer Marketing and Brand teams to unlock new prestige growth opportunities.
- Provide market intelligence on hospitality trends, competitor activity and emerging opportunities.
Advocacy & Trade Influence
- Build strong relationships with sommeliers, beverage directors, chefs, restaurateurs and luxury hospitality influencers.
- Act as a leading advocate for Dom Pérignon, Krug and Ruinart in the Australian market.
- Deliver prestige masterclasses, trainings and immersive brand experiences.
- Represent Moët Hennessy at key trade, culinary and luxury lifestyle events.
- Develop advocacy programs that strengthen loyalty, recommendation and long-term brand affinity.
- Internal Education & Capability
- Develop and lead the MHANZ Prestige Education strategy.
- Deliver internal training on Maison heritage, storytelling, service rituals and prestige selling.
- Create and manage train‑the‑trainer programs across Sales, Marketing and Customer Marketing.
- Support WSET and other educational initiatives where relevant.
- Establish consistent luxury hospitality standards and best‑practice frameworks.
- Track capability development and evolve training content to meet business needs
