Ready to shape the future of customer engagement, loyalty and growth?
We’re looking for an ambitious and customer-obsessed Senior CRM & Loyalty Manager to join the Marketing team at MediAesthetics, part of Wesfarmers Health.
This is a unique opportunity to lead CRM, loyalty and customer data strategy across a growing portfolio of brands, driving customer retention, loyalty, customer lifetime value and commercial growth while embedding strong customer data governance and compliance frameworks.
A bit about the role
As the Senior CRM & Loyalty Manager, you’ll own and elevate CRM, loyalty and customer data strategy across the business. You’ll work closely with leaders across Marketing, Technology, Operations and Finance to deliver personalised customer experiences, optimise customer journeys and drive measurable commercial outcomes. You will also lead enterprise-wide customer data governance, ensuring customer data is managed responsibly, compliantly and strategically.
Your key responsibilities
- Own the CRM, Loyalty and Customer Data strategy across a multi-brand portfolio, driving customer lifetime value, retention, frequency, advocacy and revenue growth
- Lead the end-to-end customer lifecycle strategy across acquisition, engagement, retention, reactivation and loyalty
- Drive the evolution of the CRM and loyalty ecosystem, maximising automation, personalisation and data-led decision making
- Partner with executive leaders across Marketing, Operations, Digital, Technology and Commercial to align CRM and loyalty strategy with business objectives
- Champion a customer-first, insight-led approach using behavioural data, analytics and predictive modelling
- Own the CRM, Customer Data and Loyalty roadmap, identifying opportunities for innovation and growth across all touchpoints
- Establish and maintain enterprise CRM and Customer Data Platform (CDP) governance frameworks, ensuring responsible, compliant and strategic data management
- Lead enterprise-wide CRM, customer data and loyalty governance, including privacy compliance, consent management, data quality, platform governance, risk management and customer trust
- Design and optimise segmentation frameworks, customer journeys and automation programs to improve conversion, retention and lifetime value
- Lead loyalty strategy design and execution, including rewards, engagement mechanics and program optimisation
- Translate complex customer and performance data into clear insights and strategic recommendations for executive decision-making
- Build strong partnerships with technology vendors and internal stakeholders to deliver seamless CRM and loyalty capability
- Drive continuous optimisation through testing, experimentation and performance measurement
- Monitor emerging trends in customer engagement, loyalty, technology and regulation to ensure market-leading capability
- Integrate digital, clinic and loyalty touchpoints into a seamless omnichannel customer experience
What you’ll bring
- 10+ years’ experience in CRM, lifecycle marketing, customer data, loyalty and customer engagement roles
- Strong experience in enterprise CRM and CDP platforms (e.g. Insider, Salesforce, Braze, Adobe)
- Demonstrated experience in customer data governance, including privacy compliance, consent management, data quality frameworks and platform governance
- Proven ability to lead cross-functional initiatives and influence senior stakeholders across complex organisations
- Strong commercial acumen with the ability to translate data into actionable insights and measurable outcomes
- Deep understanding of segmentation, automation, personalisation and loyalty program design
- Experience working within multi-brand or complex organisational environments
- Strong strategic thinking with a customer-first mindset and ability to balance experience, brand and commercial performance
- Tertiary qualification in Marketing, Business or related field preferred
Why join MediAesthetics?
- High-impact leadership role shaping CRM, loyalty and customer data strategy at scale
- Opportunity to influence customer experience across a national, multi-brand network
- Exposure to leading-edge CRM, data and marketing technology
- Collaborative, high-performing and growth-focused team environment
- Backing and stability of Wesfarmers Health with genuine career development opportunities
Ready to make an impact?
Apply now or contact
[email protected] to take the next step in your leadership career.
Your future in customer data, loyalty and growth starts here.
