The Opportunity
ALC Group is looking for a commercially minded Meta Ads Strategist to take ownership of lead-generation campaigns across a portfolio of service-based finance brands. You will plan, launch, optimise and scale campaigns that turn media spend into qualified leads.
This is a hands-on role that owns the end-to-end development and performance of Meta Ads from creative strategy through to media buying, reporting, and everything in between.
The role suits someone who is confident doing the following:
- Scoping campaigns that connect business goals to ideal customer profiles,
- Managing Ads Manager,
- Interpreting and implementing performance data for campaign decision making,
- Developing creative tests based on strategy and,
- Reporting the metrics that matter
Experience in lead-generation for financial services is strongly preferred.
What you will do
- Plan, build, manage and optimise Meta campaigns focused on generating qualified leads across the Meta ecosystem
- Own the campaign workflow from strategy/ scoping, audience and offer strategy, through launch, daily optimisation, scaling and reporting
- Develop and run testing roadmaps for creative, copy, audiences, placements, landing pages and lead forms
- Monitor lead volume, cost per lead, conversion quality and downstream outcomes, not just platform-level or vanity metrics
- Work closely with creative, content, and client-facing team members to translate campaign insights into stronger ads
- Diagnose performance issues and make clear, evidence-based recommendations on budgets, targeting, creative and funnel improvements
- Maintain accurate tracking, naming conventions, campaign documentation and reporting across multiple accounts
- Stay current with Meta platform changes, privacy requirements, advertising policies and lead-generation best practice for the finance niche (AU)
- Develop performance-led ad concepts and creative variations for Meta, including static, carousel and short-form video ads, from initial hook and copy through to a clear production brief or finished asset
- Use campaign data, audience insights and creative-fatigue signals to maintain a structured pipeline of new concepts, iterations and winning variations
What success looks like
- A reliable flow of qualified enquiries at sustainable acquisition costs
- Campaigns are actively managed, tested, and improved rather than set-and-forget
- Creative learnings or new insights are documented and quickly turned into new testing ideas
- Regular reporting that is clear, accurate and connected to commercial outcomes
- Stakeholders understand what is working, what is changing and what should happen next
- A consistent pipeline of fresh, compliant creative reduces ad fatigue and gives campaigns enough quality variations to test
What you will bring
- Demonstrated experience running successful lead-generation campaigns through Meta Ads Manager
- A strong grasp of the questions you need to ask stakeholders in order to develop campaign structure, audience strategy, conversion tracking, budget allocation and performance optimisation
- Confidence analysing campaign data and presenting results in practical commercial terms
- Confidence explaining your rationale and suggestions when stakeholders require more understanding
- Experience creating and managing structured testing programs across ads, audiences and funnels in Meta platforms
- Strong written communication, attention to detail and the ability to manage multiple campaigns and priorities
- A proactive, accountable working style and sound judgement when performance changes quickly
- A strong eye for direct-response creative, with an understanding of hooks, visual hierarchy, persuasive copy, calls to action and mobile-first Meta formats
- Hands-on capability creating different forms of ad assets and creatives
Preferred experience
- Experience in lead-gen for debt consolidation, lending, insurance, fintech, or financial services in general, otherwise another highly regulated lead-generation environment
- A track record of improving both cost per lead and lead quality at meaningful media spend levels
- Experience with Meta Pixel, Conversions API, CRM integrations, offline conversion data and attribution workflows
- Familiarity with marketing compliance, responsible messaging and Meta advertising policies for sensitive or regulated categories, especially financial services
- Experience briefing or collaborating on performance creative, landing pages and conversion-rate optimisation
- Experience with creative tools such as Canva, Adobe Creative Cloud, Figma or CapCut, supported by examples that connect creative decisions to campaign results
Why join ALC Group
- You’re a self-starter and want genuine ownership of performance to influence the full lead-generation journey
- Work across established service brands with clear commercial goals and room to test new ideas
- Real impact: You're not optimising someone's checkout flow for shoes. You're improving how people navigate genuine financial stress
- Established but agile: 30+ years of history, but a modern, lean team that makes decisions and moves fast
- Direct access: You'll work with the CEO, and have real authority to drive change
- Collaborate directly with decision-makers, marketing, and client-facing team members
- Three brands, one team: Diverse customer types and product mixes mean you'll never get bored
- Hybrid flexibility: We value office time but trust adults to manage their own schedules
- Modern technology and support: You'll collaborate closely with our in-house full-stack development team and have access to our state-of-the-art proprietary CRM platform, designed to provide deep customer insights and data-driven intelligence. This powerful combination of technology, support, and innovation will equip you with the tools and resources needed to create exceptional customer experiences, drive strategic improvements, and make a real impact across the business.
How to apply
Send us:
- Your CV
- A cover letter outlining your experience with Meta lead-generation campaigns: Include two or three examples of campaigns you have managed, the objective and budget range, the results you achieved, and the specific decisions you made to improve performance. Where possible, explain how you assessed lead quality beyond Meta's platform metrics. Also include level of experience with lead generation for financial services.
- Please also include a portfolio or examples of static and video ads you have developed, along with a brief explanation of the creative thinking and campaign results.
ALC Group is an equal opportunity employer. We welcome applications from people of all backgrounds and life experiences.
Pay: $90,000.00 – $120,000.00 per year
Benefits:
- Employee discount
- Employee mentoring program
- Free drinks
- Free food
- Gym membership
- Professional development assistance
Experience:
- relevant: 2 years (Preferred)
Work Authorisation:
Work Location: Hybrid remote in Strathfield South NSW 2136
