Seafolly is on the lookout for a people, sales and customer focused Area Manager to join our NSW team. This is a full-time opportunity, based locally in Sydney.
As our Area Manager, you’ll be a true ambassador of the Seafolly brand - bringing our spirit to life in every store and interaction. You’ll lead with passion, energy, and a people-first mindset, inspiring your teams to feel confident, connected, and empowered. Through your leadership, you’ll drive strong performance across your region, creating an environment where teams thrive and deliver exceptional results while celebrating everything that makes Seafolly unique.
About Seafolly:
Born on the sun-soaked beaches of Sydney in 1975, Seafolly has been making waves in swimwear ever since. Our mission? To give women around the world that unbeatable feeling of confidence through innovative designs that put fit first.
We live and breathe the Australian beach lifestyle, using it's iconic energy to inspire all that we do. From bold prints to timeless silhouettes, our collections are designed to empower women to embrace the beach with confidence and style.
Today, Seafolly is loved globally, with over 35 retail stores, online boutiques, and select retailers in over 50 countries.
You will:
Lead and embed a customer-first culture by coaching teams to consistently deliver exceptional, brand-aligned service, demonstrating strong product knowledge, fit expertise, and customer empathy in every interaction
Drive a high-performance sales environment by setting clear expectations, motivating accountability, and leveraging coaching to exceed sales, KPI, and customer experience benchmarks
Maintain exceptional in-store standards through strong visual merchandising, housekeeping, and ongoing team development to ensure a premium and consistent brand presentation
Utilise data insights (sales, traffic, and customer trends) to identify opportunities, optimise performance, and inform stock, promotional, and operational decisions
Effectively manage financial performance by overseeing budgets, rosters, wage control, shrinkage, and auditing processes while ensuring compliance with company policies and procedures
Champion omni-channel and customer loyalty initiatives, ensuring teams maximise customer engagement, database growth, retention, and seamless multi-channel experiences
Build and sustain a high-performing team culture by fostering trust, inclusivity, and engagement while driving recruitment, development, succession planning, and retention
Lead with strong communication and collaboration by acting as a key link between stores and head office, supporting remote teams, and ensuring alignment on strategy, feedback, and continuous improvement initiatives
You have:
Minimum 2 years’ experience in an Area Manager or equivalent leadership role
Proven experience currently or previously managing a portfolio of 8+ stores
Strong people-first leadership, leading by example across the business
Proven ability to inspire team performance through coaching and development
Passion for building high-performing, customer and brand-focused teams
Customer-centric mindset with a proactive, positive presence on the retail floor
Inclusive leadership style with excellent communication and interpersonal skills
Highly organised with strategic, commercial thinking and strong planning ability
Agile and adaptable, able to manage multiple priorities, drive operations, and uphold business standards
We offer:
Salary, car allowance, incentives
50% employee discounts on Seafolly, JETS & Tigerlily products
Paid parental leave
Bonus Birthday Leave. Treat yourself and enjoy a paid day off for your birthday!
Bonus Summer fun leave
Sample Sales
Access to our Employee Assistance Program for you and your family with the Sonder Platform.
Great work culture in a passionate team environment
Training, development and career progression
The opportunity to be an ambassador for Australia's most loved swimwear brand
Refer a friend. Enjoy a referral reward for successfully placing a referral
