Role Purpose
The Boutique Leader is responsible for leading a high-performing Boutique that delivers exceptional customer experiences, strong commercial results and a positive, values-led team culture.
This role brings the SHEIKE brand to life on the Boutique floor - inspiring customers to look and feel their best, while developing and leading a team that consistently deliver on sales, conversion and sales outcomes.
Living the SHEIKE Values
At SHEIKE, how we lead matters just as much as what we achieve.
Stay Curious
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Seeks to understand performance drivers behind results, not just the outcomes
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Actively learns from customer feedback, data and team insights
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Embraces coaching, feedback and continuous improvement
Spark Connection
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Builds genuine relationships with customers and team members
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Creates a welcoming, inclusive and emotionally intelligent environment
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Leads with empathy, clarity and open communication
Shape Tomorrow
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Takes ownership of Boutique performance and future growth
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Leads change with confidence and optimism
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Balances creativity with commercial discipline
Key Responsibilities
Customer Experience & Service Leadership
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Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
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Ensure genuine, confident customer engagement from first greeting through to fitting room and close of sale
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Lead by example in styling, product knowledge and service behaviours
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Actively role model SHEIKE’s styling and selling standards on the floor
Commercial Performance & Results
Accountable for delivering Boutique performance across key metrics including:
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Sales
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Conversion
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Average Transaction Value (ATV)
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Items Per Sale (IPS)
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SHEIKE Society sign-ups & engagement
This includes:
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Understanding daily, weekly and monthly performance trends
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Translating insights into clear actions for the team
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Driving focus on conversion as a key controllable
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Coaching team members to improve confidence, capability and results
Team Leadership & Development
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Recruit, onboard and develop a high-performing Boutique team
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Coach and performance-manage team members in line with SHEIKE expectations
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Foster a culture of accountability, recognition and continuous feedback
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Create a clear role clarity, standards and expectations for all team members
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Support team wellbeing through effective rostering and workload management
Wages & Rostering
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Manage Boutique wages within budget
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Create effective rosters that align to traffic patterns, conversion opportunities and customer demand
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Balance cost control with service excellence
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Ensure compliance with all award, payroll and rostering requirements
Stock Integrity & Loss Prevention
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Maintain high standards of stock accuracy and integrity
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Proactively manage shrinkage through strong processes and team accountability
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Ensure all stock movements, transfers and deliveries are actioned accurately
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Lead by example in adherence to loss prevention standards and procedures
Visual & Operational Excellence
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Ensure visual standards reflect SHEIKE brand guidelines and VM direction
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Maintain a clean, organised and safe store environment at all times
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Ensure fitting rooms, back of house and customer areas are consistently presented
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Execute promotions, campaigns and sale activity accurately and on time
What Success Looks Like
A Successful Boutique Leader
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Leads a confident, engaged and customer-obsessed team
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Delivers consistent results across all key commercial metrics
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Creates a Boutique that customers love returning to
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Is trusted by their Area Boutique Leader as a strong, reliable and values-aligned leader
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Balances people leadership with commercial discipline
Key Capabilities & Skills
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Proven retail leadership experience in a customer-focused environment
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Strong commercial acumen with the ability to interpret and act on data
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A confident coach with the ability to develop capability in others
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High emotional intelligence and communication skills
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Strong organisational and operational execution skills
