About Us
Prestige Luxury Rentals (PLR) is Melbourne's luxury lifestyle platform — supercars, private jets, yacht charters, helicopters, chauffeur services, and exclusive stays, all under one membership ecosystem live on iOS and Google Play. We want content that feels like a story people follow, not an ad they scroll past.
About the Role
We're looking for someone who genuinely understands how social media work such as Instagram, TikTok — not just posting, but the algorithm, the pacing, the trends, and what actually earns reach right now. More importantly, we need someone who can build a personal branding and storytelling angle for PLR — content with a face, a voice, and a narrative, not another supercar reel that looks like the hundred others already out there.
You'll own weekly content strategy: coming up with ideas, planning the week ahead, and executing it — not just reacting to what's due today. You'll work closely with our on-camera talent and shooter to turn ideas into content people actually stop for.
What You'll Do
- Plan and drive weekly content strategy across Instagram and TikTok — ideas, formats, and calendar, not just captions
- Bring deep, current knowledge of both platforms' algorithms and use it to shape what gets made and how it's posted
- Develop a personal branding and storytelling direction for PLR that stands apart from generic luxury/car content
- Generate fresh content ideas every week and see them through to execution, working with our on-camera talent and content shooter
- Track what's working and adjust strategy based on real performance, not guesswork
- Keep PLR ahead of trends rather than following them a week late
What We're Looking For
Required:
- Solid, current understanding of Instagram and TikTok — algorithm behavior, trends, and content formats
- Proven ability to generate original content ideas and execute them consistently, not just plan in theory
- Strong grasp of personal branding and storytelling as a content strategy — able to explain why an idea works, not just that it might
Preferred:
- Experience building a personal brand or content strategy for a business, creator, or brand (yours or someone else's)
- Familiarity with the luxury, lifestyle, or automotive space
- Comfort working closely with on-camera talent and videographers to shape a concept from idea to finished post
Why This Role
This isn't a "post what we tell you" role. You'll have real ownership over what PLR's content actually looks and feels like — the chance to build something distinct in a space that's currently full of near-identical content.
How to Apply
Send your resume, along with links to any content strategy or personal branding work you've done (yours or a brand's), to [email protected].
Work Location: In person
