We are seeking an experienced and dynamic Online Manager to join our team. The Online Manager will be responsible for the e-commerce/website management of brand.com and all online marketing activities to support and maximise the online sales performance of our online channels. This role requires a high level of discretion and integrity as it involves access to confidential information.
Key Responsibilities:
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Develop and execute the online marketing strategy and calendar across Australia and New Zealand brand.com sites to drive brand awareness, consideration, and sales.
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Collaborate with the Marketing team to develop key moments, launches, and re-promotes, and execute them on brand.com.
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Partner with 360 Marketing Managers to forecast new products, sampling, GWP, holidays, and other opportunities.
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Plan and manage brand.com Advertising spend in partnership with Paid Media team to support events and launches, and build out campaigns by marketing channel for each market.
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Partner with designers to develop creative content for implementation across all online touchpoints (websites, emails, banners, social, video).
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Track and update monthly marketing calendars, sharing updates with vendors, designers, and internal teams.
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Build out monthly sales and performance targets to achieve budgets and work with the Senior Ecommerce Manager to prioritise and implement projects on the brand.com site.
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Oversee the planning of website promotions, usage of online gifts and samples, and set up website offers in partnership with the Online Executive.
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Work in partnership with Brand Marketing and CRM teams on the development, execution and optimisation of email/SMS communications strategy.
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Manage eDM process, ensuring timely execution and stakeholder engagement.
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Optimise digital marketing activity to maximise online sales and reduce overall CPA.
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Ensure sites are optimised for natural search and develop monthly site content refreshes in line with brand launches and key focuses.
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Collaborate with Regional and Global teams to launch new website initiatives and enhance user experience.
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Serve as the key contact between relevant teams to maintain timetables and ensure product database updates.
