About Us
Buccheri Specialty Food is a family-owned coffee manufacturing and food business supplying quality coffee, commercial equipment and food-service products to cafés, restaurants, retailers, offices and hospitality businesses across Victoria.
Our coffee brands include Antico, MAP and Crivelli Coffee, each offering different coffee solutions for different customer needs across the hospitality and food-service market.
In addition to our coffee manufacturing, we also import selected products from Italy, giving our customers access to authentic Italian food-service products and a broader range of solutions for their business.
We are now looking for a confident, motivated and coffee-passionate Street Sales Representative to help grow our commercial coffee customer base across Melbourne and Victoria.
This role is ideal for someone who enjoys being on the road, meeting business owners, making great coffee, building relationships and creating real sales opportunities.
About the Role
This is a hands-on field sales role focused on visiting cafés, restaurants, bakeries and food-service businesses to identify new opportunities for our coffee, commercial equipment and food-service product range.
You will be responsible for prospecting new customers, gathering insights, understanding their current coffee setup, identifying pain points and helping create tailored solutions using our coffee brands: Antico, MAP and Crivelli Coffee.
This is not just a cold-calling role. We are looking for someone who can act like a coffee consultant asking the right questions, listening properly, building trust, making great coffee when required, and identifying where we can genuinely help a customer improve their coffee, equipment, service and product offering.
You will also receive warm leads from our marketing campaigns, which must be contacted and followed up quickly.
Key Responsibilities
In this role, you will be responsible for:
● Visiting cafés, restaurants, bakeries and food-service businesses across Melbourne and Victoria
● Identifying strong prospects using approximately 15kg or more of coffee per week
● Speaking with owners, managers and decision-makers
● Understanding each customer’s current coffee supplier, coffee volume, pricing, machine setup and pain points
● Representing and presenting Antico, MAP and Crivelli Coffee
● Making great coffee during tastings, demonstrations and customer meetings
● Presenting coffee, machine and grinder package opportunities
● Introducing customers to our broader product range, including selected imported Italian products where relevant
● Booking tastings, meetings and follow-up conversations
● Following up warm leads generated through marketing campaigns
● Updating the sales tracker with all activity, customer details and next steps
● Working with the Sales Director to prepare tailored offers within our approved ROI model
● Reporting competitor activity, customer feedback and market opportunities
● Building long-term relationships with potential and future customers
What We Are Looking For
The right person will be:
● Passionate about coffee
● Able to make great coffee and confidently demonstrate coffee quality
● Confident walking into cafés and starting conversations
● Comfortable speaking with business owners and decision-makers
● Friendly, professional and well-presented
● Strong at asking questions and listening
● Able to handle rejection and follow up consistently
● Organised with daily activity, notes and pipeline updates
● Commercially minded and able to understand customer value
● Comfortable working independently on the road
● Motivated by sales targets and business growth
● Interested in coffee, hospitality, food-service and long-term customer relationships
Experience in coffee, barista work, hospitality, food service, FMCG or field sales will be highly regarded.
The ideal candidate does not need to know everything on day one, but they must have the right attitude, strong discipline, passion for coffee and the ability to represent our brands professionally.
What Success Looks Like
Success in this role means consistently building a strong pipeline of qualified opportunities and converting them into long-term customers.
You will be expected to:
● Visit new venues consistently each week
● Contact assigned warm leads within 24 hours
● Create qualified sales opportunities
● Book tastings and meetings
● Make and present coffee confidently during tastings
● Keep the sales tracker updated daily
● Follow up every opportunity properly
● Work toward winning 4 new customers per month once fully ramped up
Requirements
● Basic ability to use a sales tracker, CRM or spreadsheet
● Valid driver’s licence
● Professional presentation
Pay: $65,000.00 – $70,000.00 per year
Work Location: In person
