Reporting to the Portfolio General Manager, this is a significant senior leadership appointment at InterContinental Sydney, with the opportunity to shape the commercial future of one of Australia’s most iconic luxury hotels while providing strategic commercial influence across our broader luxury hotel portfolio.
Portfolio Director of Commercial
With primary commercial accountability for InterContinental Sydney, you will lead the development and execution of an integrated, total-hotel commercial strategy encompassing Sales, Marketing, Revenue Strategy, Reservations, Distribution and market positioning. Your mandate is to optimise revenue, profitability, market share and long-term brand value, while further strengthening InterContinental Sydney’s position within Sydney’s highly competitive luxury hotel market.
A critical requirement of the role is the ability to understand and optimise the hotel’s business mix across all key market segments. You will understand not only how individual segments perform, but how they interact, where displacement occurs and how the optimal mix should evolve in response to demand, compression, profitability and strategic priorities.
You will bring strong revenue management capability and commercial acumen, confidently interpreting demand, pace, forecast, pricing, market share, channel contribution and competitive performance. In partnership with Revenue Management, you will challenge and influence pricing, inventory deployment, segmentation and distribution strategies to maximise both RevPAR and total hotel profitability.
Marketing leadership will be equally critical. You will shape an integrated luxury marketing strategy that builds brand desirability, strengthens the positioning of the hotel and its venues and ensures marketing investment delivers measurable commercial outcomes. You will bring together brand, digital, content, partnerships, PR and performance marketing to build demand and strengthen InterContinental Sydney’s position in the luxury market.
The role requires a holistic approach to total hotel revenue, identifying opportunities across Rooms, MICE, Food & Beverage and bespoke signature experiences. You will connect commercial performance with the hotel's broader luxury positioning, ensuring revenue generation and brand development work together.
As part of your broader portfolio role, you will provide high-level strategic commercial support and guidance to the Directors of Sales & Marketing at InterContinental Hayman Great Barrier Reef and InterContinental Sanctuary Cove Resort, sharing commercial insight, expertise and best practice to strengthen strategy and capability across the portfolio.
This is a highly strategic yet hands-on leadership role, where you will build and inspire a high-performance commercial culture defined by accountability, collaboration, innovation and exceptional results. You will bring our “Inspiring Incredible” ambition to life, challenging your team to think differently, elevate performance and set new benchmarks for commercial excellence in luxury hospitality.
What you will bring
- Significant senior commercial leadership experience within the luxury hotel sector, ideally gained within a complex, high-volume, multi-revenue-stream hotel or resort environment.
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Demonstrated experience at Director of Sales & Marketing, Commercial Director or equivalent level, with accountability for delivering revenue growth, market share, profitability and brand positioning.
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Deep understanding of hotel segmentation and business-mix optimisation, with experience across corporate, luxury leisure, consortia, wholesale, transient, groups and events/MICE, and international feeder markets.
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Strong revenue management and financial acumen, including an understanding of pricing strategy, forecasting, demand analysis, displacement, inventory deployment, distribution, channel profitability and market-share performance, with the ability to translate complex performance data into clear commercial actions.
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Proven ability to develop and execute an integrated commercial strategy, bringing together Sales, Revenue Management, Marketing, Distribution and Operations around a common set of commercial objectives, while challenging established thinking and identifying new revenue opportunities.
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Significant marketing strategy experience across digital and performance marketing, social media, PR and communications, content development, partnerships, collaborations and brand campaigns, with the ability to evaluate marketing investment against measurable commercial outcomes.
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A sophisticated understanding of luxury hospitality and the luxury consumer, including brand positioning, storytelling, distribution channels, partnerships and the international luxury travel ecosystem.
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Demonstrated ability to operate effectively with hotel owners and senior corporate stakeholders, presenting commercial performance, strategy, investment recommendations, risks and opportunities with credibility and influence.
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Proven ability to build, lead and develop high-performing commercial teams, establish clear accountability and develop future commercial leaders.
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Strong Australian market knowledge combined with an understanding of international luxury feeder markets and global demand channels.
What we offer
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A career-defining opportunity to shape the commercial future of one of Australia’s most iconic luxury hotels.
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Genuine influence across a portfolio of three distinctive luxury properties.
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The opportunity to lead, shape and develop a talented, high-performing commercial team.
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Exposure to a complex, high-profile hotel business, ownership group and senior corporate stakeholders.
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Competitive senior leadership salary package, performance bonus and extensive IHG benefits and perks.
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Access to IHG’s global network of more than 7,000 hotels, with significant opportunities for continued career growth and development.
This is an opportunity to do more than lead a commercial function. It is an opportunity to shape the strategy, build the brand, drive the growth and make your mark on one of Australia’s most iconic luxury hotels.
If you are ready to define what comes next for InterContinental Sydney, we would love to hear from you.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
