Description
Ria Money Transfer is looking for a Digital Marketing Manager to own and scale customer acquisition across Australia & New Zealand, spanning every channel that brings a new customer in the door: paid and organic alike. This is a senior, hands-on role for someone who can walk in and execute with minimal direction. You'll make channel and budget calls independently and back them with data, moving beyond day-to-day execution into full ownership of acquisition strategy and performance. Join a team that combines the vigour of a start-up with the stability of a company founded in 1987, proudly part of Euronet Worldwide (NASDAQ: EEFT).
About Us
As a company whose mission is to be the most progressive and inclusive money transfer business in the world, we deliver highly reliable payment services to our customers. With over 607,000 locations in 197 countries and territories, we have adopted the true identity of what it means to be multicultural and embody the idea of being global. At Ria, you will be surrounded by colleagues from Sydney to LA and everywhere in between, who are dedicated to creating an integrated omnichannel experience for our customers.
This role is for you if:
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You're ready to own customer acquisition end-to-end, across paid and organic channels, not just execute a media plan
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You think in terms of the whole acquisition funnel: search, social, app stores, referrals and word-of-mouth, not just whichever channel you know best
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You're passionate about mobile app growth and user acquisition
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You have hands-on expertise with platforms like Google Ads, Meta, TikTok and Apple Search Ads, and want to keep working in the platforms yourself
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You're just as interested in organic growth levers, SEO, ASO, GEO and referral/community-led acquisition, as you are in paid media, and want to champion them locally
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You're curious about AI applications in marketing and want to bring that thinking into the team
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You're analytical, comfortable with data, and confident translating it into recommendations for senior stakeholders
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You're comfortable making channel and budget calls independently in response to performance, seasonality and demand, then defending them with data
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You're looking for a role with real room to grow in scope and seniority
Responsibilities
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Own the end-to-end customer acquisition strategy and roadmap for Australia & New Zealand, across both paid and organic channels, aligned to business growth targets
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Allocate and forecast the AU/NZ digital paid media budget across channels and report performance and ROI
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Own hands-on, in-house execution of performance marketing channels (search, social, and app store advertising), no agency handoff
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Champion SEO, ASO and GEO for AU & NZ, feeding local market and competitor insight to the global SEO/ASO team and holding them accountable for local results
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Build and maintain audience segments, exclusion lists and targeting structures for AU/NZ diaspora and multicultural communities
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Monitor new-customer share across campaigns and channels, and flag and resolve cannibalisation
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Brief, test and iterate on ad creative with the Design team, owning the creative testing roadmap
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Partner cross-functionally with Integrated Marketing, CRM and Design teams to keep acquisition aligned with overall brand and channel strategy
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Own and continuously evolve a test-and-learn roadmap across paid and organic channels to improve conversion rates and reduce acquisition costs, sharing learnings with peer marketing leads across the region
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Own attribution and measurement for the market, working with tools such as Funnel.io, Amplitude and Branch to track paid and organic contribution on one source of truth
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Present regular performance updates and strategic recommendations to senior leadership
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Maintain direct working relationships with platform partners (Google, Meta, TikTok, Apple) for account health, betas and best-practice
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Stay ahead of digital marketing and AI trends, and champion adoption of new platforms, formats and tools
Requirements
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5+ years' experience in digital marketing, including experience owning a channel strategy, budget, or leading others
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Hands-on, in-platform experience running paid performance media (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads or similar), this is non-negotiable
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Genuine interest and some working experience in organic acquisition channels, such as SEO, ASO, GEO or referral/community-led growth
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Demonstrated ownership of an acquisition strategy and its results, not just campaign execution
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Mobile app or fintech acquisition experience highly valued
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Strong grounding in marketing analytics and attribution models, with tools such as GA4, Amplitude or an MMP
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Fluency with mobile attribution and MMPs (we use Branch), and familiarity with SKAN/ATT privacy frameworks and their impact on optimisation
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Confidence presenting data-driven recommendations to senior stakeholders
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Experience building or running structured testing frameworks
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Excellent communication and stakeholder management skills, comfortable working cross-functionally
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Genuine curiosity about AI applications in marketing
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Ambition and capability to take on greater scope and seniority as the team and business scale
Perks & Benefits
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Career Advancement: significant ownership from day one, with a track record within the team of growing scope and seniority as the business scales
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Hybrid Working: three days in the office and two days from home each week, with Tuesday as a fixed in-office day
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Regional Exposure: work alongside marketing peers across Malaysia, Singapore and Japan as our digital acquisition function matures
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Prime Office Location: enjoy the convenience of our centrally located office in Sydney CBD, putting shopping and dining at your fingertips
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Be Part of a Global Powerhouse: you're not just joining a team, but a global leader in money transfer services
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Birthday Leave: celebrate your special day off work, on us
