Responsibilities:
● Develop, create and publish engaging digital content across social media
platforms, websites and other online channels to promote Shape Up Boxing &
Fitness services, training programs, special events and membership offerings.
● Plan, coordinate and schedule the release of marketing content, ensuring
consistent communication of the gym’s brand identity, training philosophy and
promotional campaigns across digital platforms.
● Produce high-quality multimedia content, including promotional videos, training
highlights, member success stories, photographs, social media posts and written
marketing materials designed to attract and retain clients.
● Collaborate with coaches, trainers and management to identify content
opportunities that showcase training sessions, boxing techniques, fitness
programs, competitions and community engagement activities.
● Monitor and analyse the performance of digital marketing campaigns, social
media engagement and website traffic using analytical tools, providing regular
reports and recommendations to improve marketing outcomes.
● Evaluate audience engagement metrics, customer behaviour and platform
insights to identify trends and optimise content strategies aimed at increasing
membership enquiries, client retention and brand awareness.
● Conduct keyword research and implement search engine optimisation (SEO)
techniques to improve the visibility of the gym’s website, online content and
promotional materials in search engine results.
● Review and update existing digital content to enhance audience engagement,
improve search engine performance and ensure information regarding classes,
services and promotions remains accurate and relevant.
● Research developments within the fitness, boxing and wellness industries to
identify emerging trends, content opportunities and innovative marketing
approaches that support business growth.
● Assist in the planning and promotion of boxing events, fitness challenges,
workshops and special programs through targeted digital marketing campaigns
and content initiatives.
● Maintain content calendars and coordinate digital marketing activities to ensure
the timely publication of promotional materials, seasonal campaigns and
business announcements.
● Support the growth of the gym’s online community by engaging with followers,
responding to audience interactions and creating content designed to strengthen
customer relationships and increase brand loyalty.
Desired Skills & Qualifications:
- At least a Bachelor Degree and 3 years of experience.
- The position is focused on the creation, publication and management of digital
content, including videos, photographs, graphics and social media materials that
promote the services of Shape Up Boxing & Fitness. The role supports audience
engagement and brand visibility through content production and performance
monitoring, rather than undertaking the broader strategic, budgeting and market
analysis responsibilities typically associated with a Marketing Specialist. This
reflects the genuine operational need of the business for a dedicated Content
Creator.
Pay: $79,600.00 per year
Work Location: In person
