Let's talk about HOYTS
HOYTS is a leading out-of-home entertainment company with over 110 years of experience. Our mission is to create the cinema of the future with concept creation, innovation and quality at our core. When it comes to entertainment, we set the gold standard.
Our team is underpinned by our FIERCE Values, which drive our high performance and success. In return, we offer the HOYTS Experience More EVP - our commitment to making HOYTS a place where great people do their best work, feel recognised, and grow.
The Role
Reporting jointly to our General Manager – Food & Beverage and Retail, and our Marketing Manager – Brand, PR, Social Media & Local Marketing, you'll develop and deliver commercially focused marketing that drives awareness, engagement and sales across F&B, Retail, Premium Experiences (HOYTS LUX, HOYTS XTRA, Arties Bar) and Consumer Commerce.
The role covers a lot of ground. One week you could be working on packaging for a new candy range, the next you’re pulling together an activation plan for a major release, or looking at why the menu boards aren’t performing as expected across 60+ sites.
What you'll be doing
- Campaigns - Build and execute go to market plans with category owners. Coordinate delivery across in-cinema, digital and external channels, and keep everything aligned to the promotional calendar and content release slate.
- Brand, menus and packaging - Own branding assets, digital and physical menu design, point-of-sale and guest-facing collateral. Pricing communication needs to be clear and brand standards need to hold at every touchpoint.
- In-cinema activations - Concept and deliver experiential moments for product launches and promotions, working with internal teams, suppliers and external partners.
- Digital and channel marketing - Drive awareness and conversion across digital ordering, delivery partners, gift cards and vouchers, and the HOYTS online store.
- Planning and reporting - Own the marketing calendar. Run campaigns from brief through to execution, then measure what worked.
- Stakeholder collaboration - Partner with Marketing, Operations, Creative Studio, Finance and cinema teams. Build the toolkits and execution guides our sites need to deliver.
- Compliance - Promotional activity, packaging and menus all need to meet advertising, consumer law and company requirements.
What you'll bring
- Degree qualified in Business, Marketing, Communications or similar
- 2–3 years' experience in marketing or a comparable role
- Intermediate Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Excellent verbal, written and interpersonal communication
- Strong planning and organisational skills, with real attention to detail
- The ability to work to tight deadlines and with a high degree of autonomy
- A creative, can-do attitude and pride in the work you put out
The HOYTS Group is proud to be an equal opportunity employer. We celebrate diversity and welcome applications from people of all backgrounds. All hiring decisions are based on merit, qualifications and business needs.
Benefits & Culture
Besides the incredible social events and networking opportunities, people love working at HOYTS because it's fun and lively with an unbeatable culture. Most importantly, you'll be part of a hardworking and supportive team. But wait, there's more:
- 50c movie tickets and more amazing corporate discounts across retail, healthcare and banking
- Flexible working structure to accommodate work-life balance
- Sleep in or finish early on your birthday
- Wellbeing & safety support — Sonder access for you and your family!
- Learn from the best! Career progression and training opportunities
- Join an amazing and close-knit team
- Work with a company who strives for a sustainable future
Think you're up for it?
If you would like to join a cohesive and creative team who are passionate about what they do and have a whole lot of fun along the way, then press APPLY NOW or scan the QR code below! While we look at your application, get to know us through our social media channels.
