Business Development & Marketing Manager
Luxury Retail | Hospitality | Commercial Fitout | Strategic Partnerships
Location: Sydney, NSW (Office based with client meetings across Greater Sydney)
Employment Type: Full-time
Salary: AUD $95,000 – $120,000 + Superannuation + Performance Bonus + Long-Term Career Growth
About the Role
Reporting directly to the Founder and Alliance Director, you will lead our business development, marketing and client relationship strategy.
You will be responsible for identifying new market opportunities, building strategic relationships, strengthening our brand presence, and establishing systems that generate sustainable business growth beyond traditional referral networks.
The successful candidate will work closely with our estimating, project management, manufacturing and leadership teams.
Key Responsibilities
Business Development
- Develop and execute the company's business development strategy.
- Identify and secure new opportunities within:
- Luxury Retail
- Hospitality
- Commercial Fitout
- Premium Residential
- Corporate Interiors
- Generate qualified leads through networking, referrals and strategic prospecting.
- Build long-term relationships with architects, interior designers, developers, hotel groups, project managers, retail brands and consultants.
- Manage the complete sales pipeline from lead generation through contract award.
Marketing & Brand Development
- Lead the company's digital marketing strategy.
- Manage and grow our LinkedIn presence.
- Develop business opportunities through Xiaohongshu (Little Red Book) and other Chinese business channels where appropriate.
- Coordinate content creation across LinkedIn, Facebook, Instagram and our corporate website.
- Manage CRM systems and marketing automation.
- Develop case studies, capability statements, company presentations and tender support materials.
- Improve website performance and SEO.
Strategic Partnerships
- Develop partnerships with:
- Architects
- Interior Designers
- Hotel Operators
- Luxury Brands
- Property Developers
- Consultants
- International Supply Chain Partners
- Represent the company at networking events, industry functions and exhibitions.
- Identify alliance opportunities that strengthen APPA's market position.
Internal Collaboration
- Work closely with Estimating, Project Management and Manufacturing teams to ensure proposals are commercially viable.
- Assist in preparing presentations, capability documents and client pitches.
- Support strategic planning and market expansion initiatives.
About You
You are commercially minded, relationship-driven and motivated by building long-term business value rather than simply achieving monthly sales targets.
You enjoy opening doors, creating opportunities and developing trusted client relationships.
Most importantly, you want to help build a growing company—not simply work for one.
Essential Qualifications & Experience
- Minimum 3 years' experience in Business Development, Key Account Management or Strategic Sales.
- Proven experience generating new B2B business opportunities.
- Strong commercial negotiation and presentation skills.
- Experience managing complex sales cycles.
- Excellent written and verbal English communication skills.
- Australian driver's licence.
- Australian working rights.
Preferred Industry Experience
Experience in one or more of the following industries will be highly regarded:
- Commercial Fitout
- Shopfitting
- Interior Construction
- Luxury Retail
- Hospitality
- Property Development
- Commercial Furniture
- Architectural Products
- Building Material
- Dsesign & Construction
Preferred Skills
- LinkedIn Sales Navigator
- CRM systems (HubSpot, Salesforce, Pipedrive or similar)
- Digital marketing strategy
- Content marketing
- Email marketing
- Proposal writing
- Tender support
- Networking and relationship management
Mandarin and/or Cantonese language skills will be considered an advantage, but are not essential.
Key Performance Indicators (Year One)
Success in this role will be measured by outcomes rather than activity alone.
Examples include:
- Build and manage a qualified sales pipeline.
- Generate consistent new business opportunities.
- Secure strategic meetings with target clients.
- Win new commercial projects.
- Expand Goodworks Project's market presence.
- Implement and maintain CRM systems.
- Strengthen LinkedIn and digital marketing performance.
- Establish long-term referral and partnership networks.
Salary & Benefits
Base Salary
AUD $95,000 – $120,000 per annum (depending on experience)
Plus
- Superannuation
- Performance Bonus
- Business development incentives
- Mobile phone allowance
- Laptop provided
- Professional development support
- Industry networking opportunities
- Direct mentoring from the Founder
Career Growth Opportunity
This position offers genuine long-term career progression.
You will work directly with the Founder during a major business transformation as Goodworks Project evolves into a larger integrated business under the AusPacific Prestige Alliance (APPA).
For the right individual who demonstrates exceptional performance, leadership and alignment with our company values, there will be opportunities to:
- Progress into a Senior Leadership position.
- Lead a growing Business Development team.
- Participate in long-term incentive programs.
- Help shape the future direction of multiple businesses within the APPA group.
This is a rare opportunity to play a significant role in building an Australian company with international ambitions.
Why Join Goodworks Project?
At Goodworks Project, we believe exceptional businesses are built on integrity, craftsmanship, relationships and continuous improvement.
We value people who take ownership, think strategically and are passionate about delivering outstanding outcomes for clients.
If you are looking for more than just another sales role—and want the opportunity to build something meaningful—we would love to hear from you.
Apply Now
Please submit:
- Your Resume
- A Cover Letter outlining your relevant experience
- Examples of significant business development achievements
- LinkedIn Profile (if available)
Only shortlisted candidates will be contacted.
Pay: $95,000.00 – $120,000.00 per year
Benefits:
Work Location: Hybrid remote in Chester Hill NSW 2162
