Full time, continuing opportunity at The Seymour Centre
Lead audience growth, ticketing strategy and brand engagement for one of Sydney’s leading performing arts venues
Base salary $122,000 - $128,000 plus 12% superannuation
About the opportunity
Are you a strategic marketing professional with a passion for the arts and the vision to grow audiences and build meaningful engagement? The Seymour Centre is looking for an engaging and forward-thinking Marketing Manager to drive audience growth, strengthen brand engagement and shape the future of our marketing, ticketing and CRM functions.
Working across one of Australia's leading performing arts venues, you'll play a key role in connecting audiences with a diverse and vibrant artistic program. You'll identify opportunities for growth, influence strategic decision-making and help ensure the Seymour Centre remains at the forefront of arts and entertainment marketing.
Reporting to the Artistic Director, you will lead a team of four and oversee the delivery of innovative marketing strategies, audience development initiatives, and the Centre's ticketing and customer relationship management operations.
This role suits a commercially minded leader who can balance long-term strategy with hands-on delivery, build strong stakeholder relationships and thrive in a fast-paced environment where priorities can shift quickly.
This is a full-time position working 38 hours per week. Given the nature of the performing arts industry, evening and weekend work will be required to support performances, opening nights and special events.
Key responsibilities
Develop and implement strategic marketing and audience development plans.
Lead integrated campaigns across digital, social, media, partnerships and traditional channels.
Manage and strengthen the Seymour Centre brand and audience engagement strategy.
Oversee marketing budgets, reporting and campaign performance.
Lead, mentor and develop a high-performing marketing, box office and ticketing team.
Drive the effective use of ticketing and CRM systems to maximise audience engagement and revenue opportunities.
Build and maintain strong relationships with artists, producers, venue hirers, industry partners and stakeholders.
Analyse audience insights, industry trends and campaign performance to inform future strategy and decision-making.
About you
Extensive marketing experience within the arts, entertainment or live events industry.
Strong strategic marketing capability with the ability to see the bigger picture and translate ideas into action.
Proven experience developing and delivering successful integrated marketing campaigns.
Outstanding leadership skills and experience managing and developing teams.
Confidence in making decisions, solving problems and driving initiatives independently.
A forward-thinking approach with the ability to identify opportunities and embrace innovation.
A flexible and adaptable mindset, with the ability to respond effectively to changing priorities and operational demands.
Experience using ticketing and CRM systems to enhance audience engagement and customer experience.
Sponsorship / work rights for Australia
You must have unrestricted work rights in Australia for the duration of this employment to apply. Visa sponsorship is not available for this appointment.
Pre-employment checks
Your employment is conditional upon the completion of all role required pre-employment or background checks in terms satisfactory to the University. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment.
EEO statement
At the University of Sydney, our shared values are trust, accountability and excellence and we strive to be a place where everyone can thrive. We are committed to creating a University community that thrives through diversity and reflects the wider community that we serve. We deliver on this through our commitment to diversity and inclusion , evidenced by our people and culture programs, as well as key strategies to increase participation and support the careers of Aboriginal and Torres Strait Islander People , women , people living with a disability , people from culturally and linguistically diverse backgrounds , and those who identify as LGBTQIA+ . We welcome applications from candidates from all backgrounds.
We are proud to be recognised as an Australian Workplace Equality Index (AWEI) Platinum Employer. Find out more about our work on diversity and inclusion .
How to apply
Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page.
For a confidential discussion about the role, or if you require reasonable adjustment or support filling out this application, please contact Kristy Fairweather, Recruitment Operations, by email to [email protected]
© The University of Sydney
The University reserves the right not to proceed with any appointment.
Click to view the Position Description for this role.
Applications Close
Sunday 06 September 2026 11:59 PM
