Location: Australia Employment Type: Full-time Salary: $130,000 – $150,000 + Super
Crown Money is bringing its paid marketing capability in-house and is looking for an exceptional Senior Performance Marketing Lead to take ownership of our paid acquisition performance.
This is an exciting opportunity for a highly experienced performance marketer who loves being close to the numbers, making decisions and seeing the direct commercial impact of their work.
This is not a traditional Marketing Manager role.
We are looking for someone who can personally operate significant paid-media accounts, make smart decisions around budget allocation and campaign performance, and continuously test, optimise and scale what works.
Meta / Facebook / Instagram will be your primary focus, with strong Google Ads capability and the ability to work across other channels including TikTok.
- Personally manage and optimise Crown Money's Meta / Facebook / Instagram advertising.
- Manage significant monthly media budgets and make informed decisions around allocation, pacing and scaling.
- Build and execute campaign, audience and testing strategies.
- Analyse acquisition costs, lead quality and downstream sales outcomes.
- Look beyond simply generating cheap leads and understand what actually drives quality customers and revenue.
- Develop creative testing strategies, including hooks, angles, messaging and creative briefs.
- Work closely with editors, UGC creators and specialist contractors to develop high-performing creative.
- Oversee Google Ads and work with specialist support where required.
- Help expand into TikTok and other channels where there is a clear commercial opportunity.
- Work with the Crown Money team on landing-page optimisation and CRO.
- Use AI extensively for research, analysis, reporting, creative ideation and day-to-day productivity.
- Turn performance data into clear commercial decisions and recommendations.
We're looking for someone who is genuinely hands-on and has a proven track record of managing paid acquisition campaigns at scale.
You'll ideally have:
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Exceptional hands-on experience with Meta Ads.
- Experience personally managing substantial paid-media budgets.
- Strong commercial and analytical decision-making skills.
- A deep understanding of performance marketing and creative testing.
- The ability to analyse lead quality, acquisition costs and revenue — not just clicks and leads.
- Strong Google Ads capability.
- Working knowledge of landing pages, CRO, tracking and attribution.
- Strong practical experience using AI within marketing workflows.
- The confidence to make decisions, test ideas and take ownership of results.
- The ability to work with and direct external creative and specialist resources.
This role isn't about sitting above the work and delegating everything to an agency or junior team.
You won't be expected to spend your time:
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Editing videos or producing routine creative.
- Building websites or landing pages.
- Managing HubSpot configuration or CRM builds.
- Building automation workflows.
- Performing complex technical tracking implementation.
- Managing general marketing administration.
Instead, you'll have the support and specialist resources around you to allow you to focus on what you do best: driving paid acquisition performance.
This is an opportunity to take genuine ownership of a growing company's paid acquisition function and have a direct influence on commercial growth.
You'll have the autonomy to make decisions, test new approaches and build the performance marketing capability from the inside — with access to creative, development, HubSpot, automation, tracking and AI capability already within the Crown Money team.
If you're an exceptional performance marketer who wants to own the numbers, make the decisions and see the results, we'd love to hear from you.
Apply now and tell us about the campaigns you've personally built, managed and scaled.
Please visit our company website for more information
