- Permanent role
- Can be based in Melbourne or Sydney
- Please include a cover letter with your application.
Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?
We are looking for a passionate team player who aligns with our values and culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us!
The Head of Marketing leads the Vocus B2B Marketing function across SMB, Enterprise, Government, Strategic and Carrier Wholesale customer segments, while enabling both direct and partner-led routes to market. The role owns the marketing value chain, spanning brand, demand generation and product marketing through to pipeline creation, customer engagement and commercial performance.
This is a strategic, hands-on leadership role focused on building a high-performing marketing function that strengthens Vocus’ market position, sharpens segment execution, and converts business and product strategy into measurable pipeline, customer and revenue outcomes.
As a key member of the B2B leadership team, reporting to the GM of Product & Marketing, the Head of Marketing partners closely with Sales, Channels, Product, Network and Commercial Leaders to improve pipeline health, accelerate customer acquisition, support customer growth and deliver against Vocus's strategy and growth ambitions. The role manages a team of 11.
Key Responsibilities
- Set and deliver the B2B marketing strategy, aligned with company growth priorities, GTM models, segment plans and revenue targets
- Run a disciplined marketing operating model that translates strategy into annual and quarterly plans, budgets, campaign priorities, governance, performance reporting and execution cadence
- Own Marketing’s contribution to pipeline creation, pipeline quality, customer acquisition, retention, expansion and commercial ROI
- Build and optimise the demand generation engine to drive consistent, high-quality lead generation, a strong sales pipeline, higher conversion rates, faster velocity, and greater cost efficiency
- Develop and lead customer lifecycle marketing programs to improve customer experience, engagement, retention and growth, including up-sell and cross-sell
- Define and apply a clear segment prioritisation strategy, building targeted marketing plans for each segment to drive engagement, pipeline and growth, including Account-Based Marketing (ABM) for strategic accounts
- Lead product marketing across the full portfolio, including connectivity, cloud and security, owning GTM strategy and execution for lifecycle campaigns and new product launches
- Equip Sales and Channel teams with compelling messaging, campaign follow-up assets, playbooks, customer stories and enablement tools that improve conversion and commercial execution.
Requirements
- Extensive experience in senior B2B marketing leadership roles, ideally in telecommunications, technology or ICT
- Deep understanding of B2B telecommunications, connectivity, networking, cloud, AI and security solutions, ideally gained through direct experience in product leadership or vendor-side roles
- Proven experience owning pipeline generation and marketing-driven revenue outcomes
- Demonstrated experience managing multi-million-dollar marketing budgets across headcount, agencies, programs and partner investments with full commercial accountability, transparent ROI reporting, and strong commercial discipline
- Track record of building and owning a marketing performance framework with clear attribution across the pipeline, revenue, cost per lead and other relevant growth metrics
- Demonstrated success leading cross-functional teams in complex stakeholder environments
- Experience with marketing technology, CRM and analytics platforms
- Familiarity with AI-enabled marketing tools and their practical application across demand generation, content creation, personalisation, and marketing operations
- Strong commercial acumen and the ability to link marketing activity to business outcomes.
What We Offer
Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:
- Diverse and dynamic teams with a supportive and inclusive culture.
- Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
- Generous discounts to over 400 retailers.
- Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
- Study assistance programs to excel your personal growth, learning and development.
- Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.
Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.
We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.
With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.
About Us
As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.
Ready to take the next step?
If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!
We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.
If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.
