#LI-KI1
The purpose of the Activation Executive is to deliver best-in-class media activation planning and buying across all channels, ensuring campaigns consistently achieve agreed objectives while demonstrating a strong understanding of the Australian media landscape.
Working closely with the Senior Activation Executive and Activation Manager, you'll help deliver exceptional client outcomes and high-quality work. You'll also play an important role in the day-to-day development and mentoring of the Activation Coordinator.
Your scope will include:
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Collaborate with Client Service teams to develop activation plans and media recommendations across all channels, including digital.
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Negotiate, buy and implement approved media campaigns, ensuring all activity is delivered in line with campaign objectives.
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Monitor campaign performance and support ongoing optimisation to maximise results.
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Prepare timely, accurate campaign reporting and provide performance insights where appropriate.
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Oversee campaign implementation, ensuring campaigns launch on time and all proofs, trafficking and reporting requirements are completed accurately.
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Build and maintain strong relationships with internal stakeholders, media owners and external partners.
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Develop a strong understanding of the Australian media landscape, market trends and client industries to inform campaign recommendations.
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Attend training sessions and actively build knowledge of media tools, systems and industry best practice.
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Support the day-to-day development and mentoring of the Activation Coordinator.
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Contribute positively to Spark Foundry's culture by living the agency's values and delivering high-quality work.
Campaign Delivery & Activation
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Execute media buys across digital and offline channels in line with approved plans.
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Monitor campaign pacing, performance and delivery to ensure campaign objectives are achieved.
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Implement campaign optimisations under the guidance of senior team members.
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Ensure all campaign implementation is accurate, timely and completed to a high standard.
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Prepare campaign reporting, including performance summaries and key insights.
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Support campaign reconciliations and ensure all documentation is completed accurately.
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Escalate campaign delivery issues proactively and work collaboratively to resolve them.
Organisational Relationships
Key contacts:
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Client Service Teams
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Trading Team
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Digital Activation Teams
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Finance
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Data & Analytics
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Investment Team
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Wider Spark Foundry teams
External
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Media owners
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Technology and platform partners
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Media suppliers
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Industry partners
Commercial
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Support the delivery of campaigns within approved budgets.
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Manage campaign financial administration, including reconciliations and budget tracking.
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Ensure accuracy across financial reporting and campaign documentation.
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Resolve finance-related queries in a timely manner.
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Maintain strong attention to detail across all commercial and campaign administration.
People
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Build strong relationships with internal teams, media partners and clients.
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Support the ongoing coaching and development of the Activation Coordinator.
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Communicate proactively and professionally with stakeholders.
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Collaborate effectively across teams to deliver high-quality client outcomes.
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Demonstrate accountability and ownership of campaign delivery.
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Contribute positively to team culture and Spark Foundry's values.
Skills & Competencies
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Minimum 12 months' experience in a Media Coordinator role or at least 1 year in a similar Activation Executive position.
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Good understanding of the Australian media landscape.
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Experience across media planning, buying and campaign activation.
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Strong organisational and time management skills.
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Excellent attention to detail and financial accuracy.
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Strong numerical and written communication skills.
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Ability to manage multiple campaigns and competing deadlines.
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Intermediate Microsoft Office skills.
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Passion for media, innovation and emerging industry trends.
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Strong stakeholder management and relationship-building skills.
Activation Executive Behaviours:
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Accountable & Reliable – Takes ownership of campaign delivery and consistently meets deadlines.
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Detail-Oriented – Maintains high levels of accuracy across campaign implementation, reporting and financial management.
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Collaborative – Builds strong relationships with clients, internal teams and media partners.
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Proactive – Identifies opportunities and potential issues early, taking action to support successful campaign delivery.
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Adaptable – Thrives in a fast-paced environment and embraces change and new ways of working.
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Curious & Commercially Minded – Keeps up to date with media trends, market developments and client opportunities.
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People-Focused – Supports the development of junior team members and contributes positively to team culture.
