ABOUT US
SPORTSFUL & CO PTY LTD is a Melbourne-based marketing and content consultancy specialising in the sports business industry. We deliver cross-border marketing programmes connecting Japanese brands entering the Australian market, and Australian sports properties engaging Japanese audiences and partners.
Our work spans brand campaigns for global manufacturing clients, athlete-led content programmes, and the operation of international sports tournament events — including running the Australian chapter of a youth soccer competition founded by a world-renowned Japanese athlete.
THE ROLE
We are seeking a qualified and experienced Content Marketing Specialist to join our team in a full-time, ongoing position. This role is central to our content production, social media management, and digital marketing activities across multiple sports and brand clients.
You will create and publish text, photo and video content designed to grow audiences, build brand awareness and increase sales across our clients’ digital and social media platforms — from manufacturing brand campaigns and athlete activation content, through to live event coverage and tournament marketing.
KEY RESPONSIBILITIES
- Develop content strategies aligned with client marketing objectives, across multiple sports and brand accounts
- Create written, visual and multimedia content for websites, social media, email campaigns and advertising
- Manage social media channels including scheduling, posting and community engagement
- Plan and produce content for live sporting events and tournaments, including on-site capture and real-time social coverage
- Direct and brief external creative producers (photographers, videographers, designers) and review their output
- Optimise content for SEO and monitor performance using analytics tools
- Conduct market and audience research to identify content opportunities
- Maintain a structured content calendar and ensure all content meets brand guidelines
- Collaborate with internal teams and clients to support marketing campaigns and brand storytelling
- Support bilingual (Japanese–English) content programmes for cross-border client engagements
SKILLS & QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Media, Journalism or related field (or equivalent experience)
- 2–3+ years of experience in content creation, digital marketing or social media management
- Strong copywriting, video editing and digital storytelling skills
- Proficiency with Adobe Creative Suite, Canva, CMS platforms and analytics tools
- Strong communication and organisational skills
- Portfolio demonstrating previous content work
- Experience in or passion for the sports industry highly regarded
- Japanese language proficiency highly regarded, given our cross-border client base
EMPLOYMENT DETAILS
- Employment Type: Full-time, ongoing
- Hours: 38 hours per week
- Location: Melbourne, VIC
- Salary: $80,000–$90,000 per annum + superannuation
- Start Date: Immediate
HOW TO APPLY
Applicants must submit:
- Resume
- Cover letter addressing the selection criteria
- Portfolio of recent work
Applications will be assessed as they are received.
Pay: $80,000.00 – $90,000.00 per year
Work Location: In person
